Accurate. Detailed. Accessible.
Welcome to Joyce Julius & Associates
TOOLS
Digital in-broadcast tracking system Image Identification Technology (IIT) coupled with Recognition Grade® methodology.
Where software meets expertise
METRICS SOLUTIONS THAT WORK FOR YOU
JJ&A is the industry source for accurate exposure value measurement of all sponsorship programs and branding efforts. A fully customizable approach allows us to provide our clients with exactly the information they need, when they need it.
EXPERIENCE
Veteran researchers are available every business day to answer your questions or discuss findings.
DELIVERY
Our online portal provides 24/7 access to key data with filters to provide the exact data needed at any time.
Don’t take our word for it,
Hear what our clients say about us
“For years, I have wanted to quantify the value that Wyoming Football and Wyoming Athletics brings to the university and to the state of Wyoming. With the resources and expertise of Joyce Julius & Associates, who specializes in these types of studies, we feel we are now able to document that value.”
“We have been utilizing the professional services of Joyce Julius & Associates for almost a decade. We are a ‘Raving Fan’ of their inventory exposure analysis, as it provides to our clients a justification of our advertising inventory rate card pricing. I highly recommend JJ&A to any sports teams looking to increase their corporate sales dollars.”
“The work Joyce Julius has done for the Mid-American Conference has been invaluable. It has helped qualify and quantify our branding efforts, not only through our ESPN agreement but also through traditional media and social media outlets. The data provided our institutions helps reinforce what we’re doing and why we’re doing it.”
“We have been working with Joyce Julius to provide sponsorship evaluations for the past five years. It has allowed us to provide our partners with a quantifiable ROI that originates from both industry experts and a neutral third party. They are able to audit our sponsorship inventory and provide us with the tools we need for effective recaps and price setting. I would highly recommend their services.”
“For the past ten-plus years, Joyce Julius has been an invaluable resource in evaluating the media and sponsorship values of the Las Vegas Bowl. They continue to be a trusted partner and we look forward to working with them in the future.”
IN-BROADCAST EXPOSURE ANALYSIS
What’s Measured
Through the utilization of Image Identification Technology (IIT) powered by Orpix, JJ&A digitally measures the amount of time branded elements appear during broadcasts. This computerized image analysis provides JJ&A with the size, location, frequency, and clutter saturation data necessary to apply a proprietary Recognition Grade® valuation to the findings.
JJ&A clients access the in-broadcast results via an online portal containing their uniquely chosen content and filters. To ensure complete understanding of the data, a designated veteran researcher with a working knowledge of the findings is readily available to answer any questions.
