UCF Football Generated $205 Million In Exposure During 2018 Season

Forbes–Over the last couple of college football seasons, it’s been impossible to miss the media coverage around UCF football and its back-to-back undefeated regular seasons. Combine that streak with consecutive American Athletic Conference titles, back-to-back appearances in New Year’s Six bowl games and hosting ESPN College GameDay on campus, and you’ve got more than $205 million in exposure, according to a report from Joyce Julius & Associates commissioned by UCF Athletics.

The report breaks down the exposure using a number of metrics. First, there’s the exposure value of its 13 televised games, along with College GameDay being hosted on campus and mentions on the College Football Playoff selection show. The report found more than 28 million viewers were reached for a value of $72 million.

It is noted that total is a conservative estimate that takes into account a number of factors, including “size of the identity, screen position, brand clutter and applicable brand identity.” If the computation was based solely on screen time and mentions and calculated using applicable 30-second commercial rates, the value would be over $135 million.

Other television programming, categorized as television news, was monitored across the United States for mentions of UCF football. In addition to coverage in many local markets, UCF had mentions on such stations as MLB Network, Comedy Central and more. Another $7.5 million was attributed to that exposure.

UCF also experienced significant coverage in print media across the country. The report found nearly 5,000 articles were published in more than 3,000 publications across the United States and Canada, including outlets such as the New York Times, Sports Illustrated, USA Today and the Washington Post. Nearly 370 milllion impressions from those articles were found to create an exposure value of more than $10 million.

Additionally, more than 36 million articles were written about UCF football on internet news sites from August 25, 2018 to January 31, 2019. The exposure from sites like ESPN.com, Bleacher Report, Yahoo! Sports and more amounted to nearly $82 million in value. Social media posts also played a role, with nearly 400,000 posts with over 1 billion in potential impressions created an exposure value of nearly $34 million. Interestingly, 91% of those posts were on Twitter alone.

Finally, ESPN College GameDay’s first-ever visit to UCF on November 17, 2018 generated more than $7.5 million in exposure when you include the nine days of mentions and coverage from November 11-19.

That exposure can lead to gains for the university at large. Last year, UCF reported a record number of applications for its freshman class, up 11% from the previous year. University officials attributed it in part of the increased awareness created by the undefeated football season.