The September Heisman Goes To…

Jonathan Taylor’s yardage explosion against Michigan two weeks ago helped propel the Wisconsin junior running back to the top of the Heisman heap, at least from a news media exposure standpoint. According to research conducted by Joyce Julius & Associates, Taylor’s name appeared within 19,300 news media stories (TV-Internet-Print) since the start of the college football season through September 30.

Oklahoma QB Jalen Hurts was a the hot topic in the media following his quick start after transferring from Alabama, collecting 12,400 media hits through the first three weeks of the season, but earned only half as many news mentions to close out September.

Trevor Lawrence was the talk of the offseason after leading Clemson to the National Championship as a freshman. Lawrence was the recipient of nearly 13,000 news media references, including the cover of Sports Illustrated, during July and August. Once the games began Lawrence ranked third among the Heisman hopefuls after the Week 3 of the season, but slipped to fifth by the close of the month.

The following provides a listing of the number of news media stories each Heisman Trophy candidate was mentioned, from August 29 through September 30, 2019.

Player
School 
Wk 1-3 News Stories
Wk 4-5 News Stories
September Total News Stories
Jonathan Taylor Wisconsin 9,205 10,111 19,316
Jalen Hurts Oklahoma 12,438 6,197 18,635
Adrian Martinez Nebraska 9,718 7,401 17,119
Justin Fields Ohio State 9,325 7,707 17,032
Trevor Lawrence Clemson 11,204 5,040 16,244
Tua Tagovailoa Alabama 8,695 6,898 15,593
Joe Burrow LSU 8,465 4,310 12,775
Jake Fromm Georgia 4,739 3,936 8,675
Ian Book Notre Dame 3,874 4,751 8,625
Justin Herbert Oregon 6,328 1,767 8,095
Sam Ehlinger Texas 5,651 2,136 7,787
Shea Patterson Michigan 2,741 4,255 6,996
Travis Etienne Clemson 4,617 1,477 6,094
JT Daniels USC 4,011 1,464 5,475
Jerry Jeudy Alabama 3,187 1,908 5,095