How NASCAR will deal without Dale Earnhardt Jr. on the track

By Bob Pockrass of NASCAR.com Dale Earnhardt Jr. has gone out of his way, whenever talking about his retirement from full-time NASCAR Cup Series racing, to say that his departure won't leave a void in the sport, that NASCAR has plenty of…

Danica Patrick speeding toward NASCAR’s exit ramp

By Jenna Fryer of The Associated Press Danica Patrick was annoyed with herself. She had trained most of her life for moments like these, but she couldn’t fix the inadvertent mess she had just made. On the first leg of the “Danica Double,”…

Brand intact, Danica leaves NASCAR with promises unfulfilled

by: Jim Utter, NASCAR Editor Danica Patrick is set to depart NASCAR having lost far more than what she brought to it. And that’s not in terms of performance on the track. It’s also has nothing to do in terms of media attention. She…

The monetary value of college football media coverage

by Richard Anderson of Rapid City Journal An interesting story came out earlier this week on a study about the value of media coverage for the University of Wyoming football program. A study by Joyce Julius & Associates Inc. of Ann Arbor,…

Value of Media Exposure Surrounding Wyoming Football in the Fall of 2017 Exceeds $46 Million

University of Wyoming Press Release LARAMIE– A study of media coverage surrounding the University of Wyoming Football program from August 1, 2017 through December 31, 2017 highlights the wide, national reach that Cowboy Football had during…

UW-commissioned study: 2017 Wyoming football generated more than $46 million in media exposure

By Josh Galemore of the Star-Tribune The Wyoming football program generated media exposure valued at more than $46 million, according to a study commissioned by UW. Joyce Julius & Associates Inc. of Ann Arbor, Michigan, conducted the…

Some say Rob Gronkowski’s suspension may hurt brand

By Marie Szaniszlo of the Boston Herald REPUTATION SOILED: Patriots tight end Rob Gronkowski’s easygoing persona was damaged Sunday after he made a violent and late hit on a defenseless opponent. New England Patriot Rob Gronkowski’s…

'Saquon For Heisman' could be lucrative pursuite for Penn State

Via The Morning Call by Mark Wogenrich   'Saquon For Heisman' could be lucrative pursuite for Penn State When Penn State running back Saquon Barkley hurdled an Iowa defender last month, he did more than draw gasps from a Saturday…

CSU Football Playing at Alabama Means Millions to University

by Kelly Lyell   CSU Football Playing at Alabama Means Millions to University CSU's athletic department will earn a cool $1.5 million for playing top-ranked Alabama in football on Saturday. But the game is worth at least $2…

Omaha's Hosting of the College World Series Leads to National Media Exposure Value Exceeding $40 Million

For Immediate Release: Omaha's Hosting of the College World Series Leads to a National Media Exposure Value Exceeding $40 Million ANN ARBOR, MI, June 29, 2017 – Media coverage surrounding the recently completed 2017 College World Series…