MLB Stadiums: Mid-Year News Media Exposure Results

The New York Mets’ Citi Field has been referenced by name in more than 32,000 news media stories (TV-Internet-Print) since the start of the season – the most of any title sponsored Major League Baseball stadium according to research conducted…

No Tiger Woods at Rocket Mortgage Classic means millions less in sponsorship value

By Bill Shea of The Athletic--…Eric Wright, president and director of research at Ann Arbor, Mich.-based Joyce Julius & Associates Inc., offered to crunch some numbers to assess the cost of Woods not playing in the Rocket Mortgage Classic.…

Major Athletes Who Could Reap Legal Sportsbook Ad Rewards

By Brant James of Bookies.com--Miller Lite sold many six packs in the 1970s using athletes as pitchmen. All the while, the barrage of television ads was viewed more as pop culture than commerce by viewers just trying to watch a game. Even the…

NHL Jersey Sponsor Potential Exposure During Stanley Cup

Had the jerseys worn by the Boston Bruins and St. Louis Blues during Game 1 of the Stanley Cup Final been adorned with a sponsor’s logo, the on-screen time received during NBC’s broadcast would have generated a combined $752,000 of TV exposure…

What Are Naming Rights Deals In Major League Baseball Really Worth?

By Kristi Dosh contributor to Forbes.com--What's in a name? A considerable amount of marketing dollars and media exposure if you're one of the 18 Major League Baseball parks with a naming rights deal. New research from Joyce Julius & Associates…

MLB Stadiums: News Media Exposure Results

Major League Baseball stadiums featuring a naming rights sponsor have averaged 7,951 news media references (TV-Internet-Print) per venue since opening day of the 2019 season. When comparing the total reach of the news coverage to the cost of…

Golf balls, shirts and tickets: The financial impact of Tiger's win

By Tom VanHaaren of ESPN.com -- When Tiger Woods raised his arms in victory Sunday at the Masters, he knew the financial gain he would take in personally. The winner's share increased to $2.07 million, up from $1.98 million in 2018, a number…

National Championship Coach Generates Nearly $50 Million of Exposure Value

Tony Bennett, head coach of the newly crowned NCAA men’s basketball champion Virginia Cavilers, directly accounted for an estimated $46,770,000 of exposure value amassed by the university throughout this year’s March Madness run. According…

UCF football looking to cash in on media coverage

Saturday Blitz--UCF football certainly appears to be on a hot streak these last couple of years and according to a recent report by Joyce Julius & Associates, its success also apparently extends well beyond the field of play and across virtually…

Five things to know about Saint Mary’s and its huge upset

The Mercury News--Just when it appeared March Madness wouldn’t make a stop in the Bay Area this year, Saint Mary’s went and shocked the college basketball world in Las Vegas Tuesday night. By stunning No. 1 ranked Gonzaga 60-47 to win the…