Media Exposure of 2019 WKU Football Season Valued at $35 Million

Western Kentucky University Press Release — WKU Football's remarkable turnaround season in 2019 brought tremendous exposure to the program, athletic department and university. A new analysis has valued that media/marketing exposure at nearly…

Pandemic slows but can’t halt stadium naming rights deals

By Bill Shea of The Athletic--While live team sports are inching closer to a possible return after months on ice because of the global pandemic, there has emerged an additional business challenge — naming rights. A handful of teams with current…

Jordan Love’s First-Round Status Worth $18 Million In Draft-Day Exposure For Utah State

By Daivid Ching of Forbes--The NFL draft process can serve as a months-long commercial for college football programs, providing a valuable opportunity for smaller schools that otherwise do not enjoy the spotlight too often. This exposure opportunity…

First on the tee: How the Charles Schwab Challenge is getting its name out there

By Tom VanHaaren of ESPN--The PGA Tour was one of the last major professional organizations to shut down operations due to the coronavirus pandemic when it pulled the plug after the first round of the Players Championship back on March 12. If…

William Byron won the iRacing event at virtual Bristol Motor Speedway

The Associated Press--The iRacing has been a savior for the motorsports industry — IndyCar launched a series a week after NASCAR, and Saturday's second race was aired on NBC Sports — and NASCAR's first two televised events both set eSports…

Does Super Bowl Tourism Pay off for the Host City?

Destination & Tourism--Tons of economic studies have been done on the benefits of hosting big events such as political conventions, World Cups, Olympics and...Super Bowls. Some have said the expenditures by local governments—including…

LSU's Playoff run results in $200 million advertising exposure

By Brad Crawford of 247Sports.com--In terms of branding and national exposure, LSU hit the lottery this season as the nation's top-ranked team led by a Heisman quarterback and head coach who captivated the hearts of every college football viewer…

UW athletics director named to College Football Playoff Selection Committee

RocketMiner.com--University of Wyoming athletics director Tom Burman has been selected as one of the three new members to the College Football Playoff (CFP) Selection Committee beginning in 2020. The announcement was made on Wednesday by CFP…

LSU's championship run earned $200 million in free advertising for the university

By Trey Schmaltz of WBRZ TV--LSU raked in more than $200 million in free advertising in the seven weeks the world was watching the university football team complete its record-setting perfect season. Analysts at Joyce Julius and Associates,…

As the Rose Bowl presenting sponsor deal ends, here’s a look at why brands spend millions on bowl sponsorships

By Bill Shea of The Athletic--The Rose Bowl may soon be in search of a new presenting sponsor. Milwaukee-based insurer and financial services company Northwestern Mutual has spent a reported $25 million annually since 2015 to put its name on…