MLB Stadiums: News Media Exposure Results

Major League Baseball stadiums featuring a naming rights sponsor have averaged 7,951 news media references (TV-Internet-Print) per venue since opening day of the 2019 season. When comparing the total reach of the news coverage to the cost of advertising, the 20 stadiums containing a corporate name averaged $12,508,000 of exposure value according to research conducted Joyce Julius & Associates.

The 10 MLB stadiums without a corporate name averaged 13,522 news media references, with Yankee Stadium being the most-frequently mentioned ballpark with 27,032 press references.

Team Naming Rights Stadium News Mentions
Arizona Diamondbacks Chase Field 5,585
Atlanta Braves SunTrust Park 5,373
Chicago White Sox Guaranteed Rate Field 4,194
Cincinnati Reds Great American Ball Park 6,298
Cleveland Indians Progressive Field 6,992
Colorado Rockies Coors Field 12,152
Detroit Tigers Comerica Park 5,430
Houston Astros Minute Maid Park 5,554
Milwaukee Brewers Miller Park 15,396
Minnesota Twins Target Field 9,089
New York Mets Citi Field 12,643
Philadelphia Phillies Citizens Bank Park 10,912
Pittsburgh Pirates PNC Park 8,441
San Diego Padres Petco Park 6,508
San Francisco Giants Oracle Park 6,958
Seattle Mariners T-Mobile Park 5,503
St. Louis Cardinals Busch Stadium 7,777
Tampa Bay Rays Tropicana Field 7,179
Texas Rangers Globe Life Park in Arlington 5,542
Toronto Blue Jays Rogers Centre 11,494
Team Stadium News Mentions
Baltimore Orioles Oriole Park at Camden Yards 8,217
Boston Red Sox Fenway Park 22,562
Chicago Cubs Wrigley Field 22,560
Kansas City Royals Kauffman Stadium 6,778
Los Angeles Angles Angel Stadium 6,720
Los Angeles Dodgers Dodger Stadium 20,519
Miami Marlins Marlins Park 7,707
New York Yankees Yankee Stadium 27,032
Oakland Athletics Oakland–Alameda Co. Coliseum 4,363
Washington Nationals Nationals Park 8,766

Exposure was monitored by JJ&A from March 28 – May 8, 2019.