2019 MLB Regular Season Stadium News Media Exposure Results

More than 1.2 million news media stories (TV-Internet-Print) referenced a Major League Baseball stadium by its proper name during this past regular season.

According to research conducted by Joyce Julius & Associates, one out of every four news mentions of a baseball venue in 2019 referenced Fenway Park, Wrigley Field, or Yankee Stadium.

The most-mentioned MLB stadium containing a corporate-branded name was the New York Mets’ Citi Field, which was referenced 70,400 times from the beginning of the season through September 30.  Citi Field was one of a handful of ballpark names that received more media exposure in the second half of the season compared to its first-half results, posting a 17.9% increase in news references.

Colorado’s Coors Field, Milwaukee’s Miller Park, Toronto’s Rogers Center, and Cleveland’s Progressive Field round out the top five stadiums containing a company name their title.

Team Naming Rights Stadium News Mentions
Arizona Diamondbacks Chase Field 22,345
Atlanta Braves SunTrust Park 31,325
Chicago White Sox Guaranteed Rate Field 24,267
Cincinnati Reds Great American Ball Park 26,241
Cleveland Indians Progressive Field 39,908
Colorado Rockies Coors Field 50,330
Detroit Tigers Comerica Park 35,340
Houston Astros Minute Maid Park 35,851
Milwaukee Brewers Miller Park 46,055
Minnesota Twins Target Field 38,601
New York Mets Citi Field 70,433
Philadelphia Phillies Citizens Bank Park 31,257
Pittsburgh Pirates PNC Park 29,320
San Diego Padres Petco Park 25,680
San Francisco Giants Oracle Park 29,574
Seattle Mariners T-Mobile Park 17,895
St. Louis Cardinals Busch Stadium 34,743
Tampa Bay Rays Tropicana Field 36,942
Texas Rangers Globe Life Park 24,037
Toronto Blue Jays Rogers Centre 40,366
     
Team Stadium News Mentions
Baltimore Orioles Oriole Park 42,348
Boston Red Sox Fenway Park 107,745
Chicago Cubs Wrigley Field 100,492
Kansas City Royals Kauffman Stadium 23,334
Los Angeles Angles Angel Stadium 26,658
Los Angeles Dodgers Dodger Stadium 77,186
Miami Marlins Marlins Park 24,016
New York Yankees Yankee Stadium 99,285
Oakland Athletics Coliseum/RingCentral 19,030
Washington Nationals Nationals Park 30,641

Exposure was monitored by JJ&A from March 28 – September 30, 2019.