LSU’s Playoff run results in $200 million advertising exposure

By Brad Crawford of 247Sports.com–In terms of branding and national exposure, LSU hit the lottery this season as the nation’s top-ranked team led by a Heisman quarterback and head coach who captivated the hearts of every college football viewer in the South.

Jeremy Creutz, the director of sponsorship analytics for Joyce Julius and Associates, says the Tigers’ historic season earned LSU over 150,000 mentions across TV, internet and print media, which resulted in an estimated $200 million in free advertising exposure from the week of the SEC Championship Game through the Playoff final.

“We find out how many mentions they received and we compare that to what you need to spend in traditional advertising cost to receive that,” Creutz said, via WBRZ. “We saw it was the perfect storm of exposure from the SEC Championship game to the Heisman ceremony all the way up to the national championship game and ending up at the White House.”

Creutz says while it may not be tangible dollars, the exposure can be parlayed into merchandise sales and interest in attending LSU. “We say that gets them, especially the football program back on par with an Alabama as far as recruiting, enrollment, all of those types of things,” said Creutz…