LSU’s championship run earned $200 million in free advertising for the university

By Trey Schmaltz of WBRZ TV–LSU raked in more than $200 million in free advertising in the seven weeks the world was watching the university football team complete its record-setting perfect season.

Analysts at Joyce Julius and Associates, an Ann Arbor, Michigan, analytics firm crunched the numbers this week. It found LSU was mentioned 150,061 times across TV, internet and print media from December 1 through January 21.

The chatter – usually on the front pages of newsprint or leading TV newscasts and taking over digital publications everywhere – exceeded $200,000,000 if the reach would have been purchased through traditional advertising, researchers said.

Joyce Julius and Associates aggregated mentions of LSU from throughout the country, it said when sharing the data with WBRZ Wednesday.
Joyce Julius and Associates is a sponsorship analytics firm, which specializes in measuring the scope of sponsorships across all forms of media…

…At Joyce Julius and Associates, analysts said the data itself also set records: “The exposure numbers we calculated surrounding the LSU football team are some the biggest we’ve seen in college athletics,” Jeremy Creutz, Director or Sponsorship Analytics, said.

“It was the perfect storm of exposure for LSU football from the SEC Championship game through the Heisman Trophy ceremony and all the way up and beyond the National Championship Game, ending at the White House. Those are some premier events all generating major national coverage,” Creutz told WBRZ.