Tournament Run A Valuable Exposure Boost For Michigan Basketball

By Angelique S. Chengelis of The Detroit News The postseason success of the Michigan men’s basketball team, particularly its NCAA Tournament run to the title game, generated considerable buzz among the Michigan fan base, which has an extended…

Brand Value Exposure Outweighs Cost Of Monday's March Madness Pizza Giveaway For Little Caesars

By Bill Shea of Crain’s Detroit Business Little Caesars’ pizza giveaway was triggered by the unlikely victory by a 16th seed over a No. 1 seed in the NCAA men’s basketball tournament. Little Caesars may spend what one pizza industry…

Lions Seek Practice Jersey AD Sponsors Amid Trend of Selling Space on Uniforms

By Bill Shea of Crain’s Detroit Business The Detroit Pistons are reportedly getting between $5 million and $10 million a year for a patch deal with Troy-based Flagstar Bancorp Inc. It’s some of the world’s most valuable real estate,…

UCF Football Exposure Value

University of Central Florida Press Release: The thrilling final three games of the 2017 football season helped UCF claim a National Championship and brought incredible exposure to the university and the football program. But how much exposure…

How NASCAR will deal without Dale Earnhardt Jr. on the track

By Bob Pockrass of NASCAR.com Dale Earnhardt Jr. has gone out of his way, whenever talking about his retirement from full-time NASCAR Cup Series racing, to say that his departure won't leave a void in the sport, that NASCAR has plenty of…

Danica Patrick speeding toward NASCAR’s exit ramp

By Jenna Fryer of The Associated Press Danica Patrick was annoyed with herself. She had trained most of her life for moments like these, but she couldn’t fix the inadvertent mess she had just made. On the first leg of the “Danica Double,”…

Brand intact, Danica leaves NASCAR with promises unfulfilled

by: Jim Utter, NASCAR Editor Danica Patrick is set to depart NASCAR having lost far more than what she brought to it. And that’s not in terms of performance on the track. It’s also has nothing to do in terms of media attention. She…

The monetary value of college football media coverage

by Richard Anderson of Rapid City Journal An interesting story came out earlier this week on a study about the value of media coverage for the University of Wyoming football program. A study by Joyce Julius & Associates Inc. of Ann Arbor,…

Value of Media Exposure Surrounding Wyoming Football in the Fall of 2017 Exceeds $46 Million

University of Wyoming Press Release LARAMIE– A study of media coverage surrounding the University of Wyoming Football program from August 1, 2017 through December 31, 2017 highlights the wide, national reach that Cowboy Football had during…

UW-commissioned study: 2017 Wyoming football generated more than $46 million in media exposure

By Josh Galemore of the Star-Tribune The Wyoming football program generated media exposure valued at more than $46 million, according to a study commissioned by UW. Joyce Julius & Associates Inc. of Ann Arbor, Michigan, conducted the…