American Family Insurance to replace Miller Brewing Co. as naming rights sponsor for Brewers stadium

Milwaukee Journal Sentinel--American Family Insurance will replace Miller Brewing as the naming rights sponsor for the Milwaukee Brewers stadium starting in 2021. The 15-year deal was announced by the Brewers and Madison-based American Family…

Little, JJL Motorsports Head to Homestead

Speedway Digest--On the heels of their fifth top-10 finish of the 2018 NASCAR Camping World Truck Series (NCWTS) season, Jesse Little and JJL Motorsports head to Homestead-Miami (Fla.) Speedway, site of Friday night's season-finale looking to…

A Story to Tell: Taking the National Stage

Athletics Administration Magazine - Armed with a soon-to-be NFL first round draft pick at QB, the Wyoming football program entered last season with high expectations, both on and off the field. The national spotlight was about to shine brightly…

What will Josh Allen's NFL career mean for Wyoming? Let's look at some of his small-school predecessors

Earlier this year, Wyoming assistant football coach Mike Bath received a text from Ben Roethlisberger. Bath, a onetime college teammate of the veteran Steelers quarterback, had been quoted in a Cleveland Plain Dealer article comparing Roethlisberger…

Allen’s high profile was a boon for UW

by Lew Freedman of Cody Enterprise Who wouldn’t want a $159 million free gift? The debate over the compatibility of the mission of colleges educating their students balanced with the value of intercollegiate athletics has pretty much gone…

Analyst: Burns & Wilcox gets $720K in brand exposure value with PGA champs

By Bill Shea of Crain's Business Detroit Burns & Wilcox two years ago launched a brand marketing campaign to elevate its profile via sports marketing investments, and its bet on a pair of PGA Tour golfers paid off handsomely when they finished…

Study: Wyoming Cowboys Football exposure nets nearly $160 million

by Scott Breen of MontanaSports.com University of Wyoming Football generated a phenomenal amount of excitement and national exposure throughout this past year. As a part of that national exposure, the media exposure associated with Wyoming…

Study values UW football's media exposure at more than $159 million

Star-Tribune: University of Wyoming football generated media exposure valued at over $159 million for the period from Aug. 1, 2017 through May 14, 2018, according to the final results of a UW-commissioned study. Wyoming football received…

First-Round Prospects' Draft Exposure Worth $50 Million, And Maybe More, To College Programs

by David Ching of Forbes Colleges would have to spend millions of advertising dollars to match the value they get from having a prospect in the conversation to become an NFL first-round draft pick. And when it’s a marquee quarterback with…

Transfer issue goes much deeper than UM’s Shea Patterson case

by Angelique S. Chengelis of The Detroit News Shea Patterson transferred to Michigan from Ole Miss, currently under NCAA probation that includes a two-year bowl ban, in December. It is now late April and while a decision from the NCAA regarding…