Allen’s high profile was a boon for UW

by Lew Freedman of Cody Enterprise Who wouldn’t want a $159 million free gift? The debate over the compatibility of the mission of colleges educating their students balanced with the value of intercollegiate athletics has pretty much gone…

Analyst: Burns & Wilcox gets $720K in brand exposure value with PGA champs

By Bill Shea of Crain's Business Detroit Burns & Wilcox two years ago launched a brand marketing campaign to elevate its profile via sports marketing investments, and its bet on a pair of PGA Tour golfers paid off handsomely when they finished…

Study: Wyoming Cowboys Football exposure nets nearly $160 million

by Scott Breen of MontanaSports.com University of Wyoming Football generated a phenomenal amount of excitement and national exposure throughout this past year. As a part of that national exposure, the media exposure associated with Wyoming…

Study values UW football's media exposure at more than $159 million

Star-Tribune: University of Wyoming football generated media exposure valued at over $159 million for the period from Aug. 1, 2017 through May 14, 2018, according to the final results of a UW-commissioned study. Wyoming football received…

First-Round Prospects' Draft Exposure Worth $50 Million, And Maybe More, To College Programs

by David Ching of Forbes Colleges would have to spend millions of advertising dollars to match the value they get from having a prospect in the conversation to become an NFL first-round draft pick. And when it’s a marquee quarterback with…

Transfer issue goes much deeper than UM’s Shea Patterson case

by Angelique S. Chengelis of The Detroit News Shea Patterson transferred to Michigan from Ole Miss, currently under NCAA probation that includes a two-year bowl ban, in December. It is now late April and while a decision from the NCAA regarding…

Tournament Run A Valuable Exposure Boost For Michigan Basketball

By Angelique S. Chengelis of The Detroit News The postseason success of the Michigan men’s basketball team, particularly its NCAA Tournament run to the title game, generated considerable buzz among the Michigan fan base, which has an extended…

Brand Value Exposure Outweighs Cost Of Monday's March Madness Pizza Giveaway For Little Caesars

By Bill Shea of Crain’s Detroit Business Little Caesars’ pizza giveaway was triggered by the unlikely victory by a 16th seed over a No. 1 seed in the NCAA men’s basketball tournament. Little Caesars may spend what one pizza industry…

Lions Seek Practice Jersey AD Sponsors Amid Trend of Selling Space on Uniforms

By Bill Shea of Crain’s Detroit Business The Detroit Pistons are reportedly getting between $5 million and $10 million a year for a patch deal with Troy-based Flagstar Bancorp Inc. It’s some of the world’s most valuable real estate,…

UCF Football Exposure Value

University of Central Florida Press Release: The thrilling final three games of the 2017 football season helped UCF claim a National Championship and brought incredible exposure to the university and the football program. But how much exposure…