Beside the Rising Tide: The Finish You Didn’t See

By Matt McLaughlin of FrontStretch--There were plenty of last lap dramatics in Saturday’s truck series race at Martinsville. But if you were watching the race at home you never saw any of it … not live anyway. With two laps left to run…

World Series Broadcast Shows Potential Value of Jersey Patches

The team logos placed on the sleeves of the Houston and Washington jerseys during game one of the 2019 World Series were visible for 40 minutes, 12 seconds throughout the FOX broadcast. Had a sponsor’s logo been adorned to the same location…

2019 MLB Regular Season Stadium News Media Exposure Results

More than 1.2 million news media stories (TV-Internet-Print) referenced a Major League Baseball stadium by its proper name during this past regular season. According to research conducted by Joyce Julius & Associates, one out of every four…

Like orange juice and toothpaste, Tropicana and stadium are bad mix

Chris Anderson of the Herald-Tribune--Tropicana, which has a plant in Bradenton, has a naming rights deal with one of the worst stadiums in the country. Does the bad publicity affect the company? Tropicana Field is almost universally reviled…

The September Heisman Goes To…

Jonathan Taylor’s yardage explosion against Michigan two weeks ago helped propel the Wisconsin junior running back to the top of the Heisman heap, at least from a news media exposure standpoint. According to research conducted by Joyce Julius…

MLB Stadiums: Mid-Year News Media Exposure Results

The New York Mets’ Citi Field has been referenced by name in more than 32,000 news media stories (TV-Internet-Print) since the start of the season – the most of any title sponsored Major League Baseball stadium according to research conducted…

No Tiger Woods at Rocket Mortgage Classic means millions less in sponsorship value

By Bill Shea of The Athletic--…Eric Wright, president and director of research at Ann Arbor, Mich.-based Joyce Julius & Associates Inc., offered to crunch some numbers to assess the cost of Woods not playing in the Rocket Mortgage Classic.…

Major Athletes Who Could Reap Legal Sportsbook Ad Rewards

By Brant James of Bookies.com--Miller Lite sold many six packs in the 1970s using athletes as pitchmen. All the while, the barrage of television ads was viewed more as pop culture than commerce by viewers just trying to watch a game. Even the…

NHL Jersey Sponsor Potential Exposure During Stanley Cup

Had the jerseys worn by the Boston Bruins and St. Louis Blues during Game 1 of the Stanley Cup Final been adorned with a sponsor’s logo, the on-screen time received during NBC’s broadcast would have generated a combined $752,000 of TV exposure…

What Are Naming Rights Deals In Major League Baseball Really Worth?

By Kristi Dosh contributor to Forbes.com--What's in a name? A considerable amount of marketing dollars and media exposure if you're one of the 18 Major League Baseball parks with a naming rights deal. New research from Joyce Julius & Associates…