Study: Wyoming Cowboys Football exposure nets nearly $160 million

by Scott Breen of MontanaSports.com University of Wyoming Football generated a phenomenal amount of excitement and national exposure throughout this past year. As a part of that national exposure, the media exposure associated with Wyoming Football has been valued at over $159 million for the period from Aug. 1, 2017 through May 14, 2018. Joyce […]

Study values UW football’s media exposure at more than $159 million

Star-Tribune: University of Wyoming football generated media exposure valued at over $159 million for the period from Aug. 1, 2017 through May 14, 2018, according to the final results of a UW-commissioned study. Wyoming football received an inordinate amount of media attention last season because of quarterback Josh Allen, who in April became the highest-drafted […]

Transfer issue goes much deeper than UM’s Shea Patterson case

by Angelique S. Chengelis of The Detroit News Shea Patterson transferred to Michigan from Ole Miss, currently under NCAA probation that includes a two-year bowl ban, in December. It is now late April and while a decision from the NCAA regarding his appeal for immediate eligibility appears imminent, this lengthy saga has drawn attention to […]

Tournament Run A Valuable Exposure Boost For Michigan Basketball

By Angelique S. Chengelis of The Detroit News The postseason success of the Michigan men’s basketball team, particularly its NCAA Tournament run to the title game, generated considerable buzz among the Michigan fan base, which has an extended reach across the country. Apparel and merchandise sales at the M Den, Michigan’s official merchandise retailer, were […]

UCF Football Exposure Value

University of Central Florida Press Release: The thrilling final three games of the 2017 football season helped UCF claim a National Championship and brought incredible exposure to the university and the football program. But how much exposure did the victories over USF in the War On I-4, Memphis in the American Athletic Conference Championship game […]