Tournament Run A Valuable Exposure Boost For Michigan Basketball

By Angelique S. Chengelis of The Detroit News The postseason success of the Michigan men’s basketball team, particularly its NCAA Tournament run to the title game, generated considerable buzz among the Michigan fan base, which has an extended reach across the country. Apparel and merchandise sales at the M Den, Michigan’s official merchandise retailer, were […]

UCF Football Exposure Value

University of Central Florida Press Release: The thrilling final three games of the 2017 football season helped UCF claim a National Championship and brought incredible exposure to the university and the football program. But how much exposure did the victories over USF in the War On I-4, Memphis in the American Athletic Conference Championship game […]

Danica Patrick speeding toward NASCAR’s exit ramp

By Jenna Fryer of The Associated Press Danica Patrick was annoyed with herself. She had trained most of her life for moments like these, but she couldn’t fix the inadvertent mess she had just made. On the first leg of the “Danica Double,” Patrick was in a scrum of reporters — the last place she […]

The monetary value of college football media coverage

by Richard Anderson of Rapid City Journal An interesting story came out earlier this week on a study about the value of media coverage for the University of Wyoming football program. A study by Joyce Julius & Associates Inc. of Ann Arbor, Michigan, said that the Cowboy football program, from Aug. 1 to Dec. 31, […]

Value of Media Exposure Surrounding Wyoming Football in the Fall of 2017 Exceeds $46 Million

University of Wyoming Press Release LARAMIE– A study of media coverage surrounding the University of Wyoming Football program from August 1, 2017 through December 31, 2017 highlights the wide, national reach that Cowboy Football had during the 2017 college football season. The study estimates an exposure value of that media coverage at over $46 million. […]