UCF Football Generated $205 Million In Exposure During 2018 Season

Forbes–Over the last couple of college football seasons, it’s been impossible to miss the media coverage around UCF football and its back-to-back undefeated regular seasons. Combine that streak with consecutive American Athletic Conference titles, back-to-back appearances in New Year’s Six bowl games and hosting ESPN College GameDay on campus, and you’ve got more than $205 […]

College football teams averaged $4.8M of TV exposure value from bowl appearances

Football teams playing in non-New Years Six bowl games this past December each averaged nearly two hours (1:56:59) of on-screen television time, 139 announcer mentions, and a Recognition Grade exposure value of $4.8 million for their respective university. Joyce Julius & Associates, Inc. — which specializes in measuring the scope of sponsorships across all forms […]

NASCAR Drivers Offseason News Media Coverage

Defending Monster Energy NASCAR Cup Series Champion Joey Logano dominated offseason news media coverage among his driver peers with more than 3,700 news stories referencing the driver by name, according to research conducted by Joyce Julius & Associates. The following table details the number of articles and stories referencing the top Cup Series drivers from […]

American Family Insurance to replace Miller Brewing Co. as naming rights sponsor for Brewers stadium

Milwaukee Journal Sentinel–American Family Insurance will replace Miller Brewing as the naming rights sponsor for the Milwaukee Brewers stadium starting in 2021. The 15-year deal was announced by the Brewers and Madison-based American Family in a Miller Park news conference Tuesday afternoon. The financial terms will not be made public, and the new name for the […]

Little, JJL Motorsports Head to Homestead

Speedway Digest–On the heels of their fifth top-10 finish of the 2018 NASCAR Camping World Truck Series (NCWTS) season, Jesse Little and JJL Motorsports head to Homestead-Miami (Fla.) Speedway, site of Friday night’s season-finale looking to end their season – the same way it started, with a top-10 finish in its Skuttle Tight Ford F-150. […]

A Story to Tell: Taking the National Stage

Athletics Administration Magazine – Armed with a soon-to-be NFL first round draft pick at QB, the Wyoming football program entered last season with high expectations, both on and off the field. The national spotlight was about to shine brightly on the University of Wyoming, and the Athletics Department in Laramie was in need of a […]

What will Josh Allen’s NFL career mean for Wyoming? Let’s look at some of his small-school predecessors

Earlier this year, Wyoming assistant football coach Mike Bath received a text from Ben Roethlisberger. Bath, a onetime college teammate of the veteran Steelers quarterback, had been quoted in a Cleveland Plain Dealer article comparing Roethlisberger to Josh Allen, the Wyoming quarterback Cleveland was then considering with its first overall pick in April’s NFL Draft. […]

Allen’s high profile was a boon for UW

by Lew Freedman of Cody Enterprise Who wouldn’t want a $159 million free gift? The debate over the compatibility of the mission of colleges educating their students balanced with the value of intercollegiate athletics has pretty much gone on for a century or more. Is it worth it? That has long been a question that […]