Beside the Rising Tide: The Finish You Didn’t See

By Matt McLaughlin of FrontStretch–There were plenty of last lap dramatics in Saturday’s truck series race at Martinsville. But if you were watching the race at home you never saw any of it … not live anyway. With two laps left to run and a three truck battle at the front of the field, FOX […]

2019 MLB Regular Season Stadium News Media Exposure Results

More than 1.2 million news media stories (TV-Internet-Print) referenced a Major League Baseball stadium by its proper name during this past regular season. According to research conducted by Joyce Julius & Associates, one out of every four news mentions of a baseball venue in 2019 referenced Fenway Park, Wrigley Field, or Yankee Stadium. The most-mentioned […]

The September Heisman Goes To…

Jonathan Taylor’s yardage explosion against Michigan two weeks ago helped propel the Wisconsin junior running back to the top of the Heisman heap, at least from a news media exposure standpoint. According to research conducted by Joyce Julius & Associates, Taylor’s name appeared within 19,300 news media stories (TV-Internet-Print) since the start of the college […]

MLB Stadiums: Mid-Year News Media Exposure Results

The New York Mets’ Citi Field has been referenced by name in more than 32,000 news media stories (TV-Internet-Print) since the start of the season – the most of any title sponsored Major League Baseball stadium according to research conducted by Joyce Julius & Associates. Beer brands rounded out top three in the sponsored category, […]

Major Athletes Who Could Reap Legal Sportsbook Ad Rewards

By Brant James of Bookies.com–Miller Lite sold many six packs in the 1970s using athletes as pitchmen. All the while, the barrage of television ads was viewed more as pop culture than commerce by viewers just trying to watch a game. Even the non-drinkers chuckled. The legal sports betting industry, via sportsbook operators competing for […]

NHL Jersey Sponsor Potential Exposure During Stanley Cup

Had the jerseys worn by the Boston Bruins and St. Louis Blues during Game 1 of the Stanley Cup Final been adorned with a sponsor’s logo, the on-screen time received during NBC’s broadcast would have generated a combined $752,000 of TV exposure value. Joyce Julius and Associates, Inc. — which specializes in measuring the scope […]