MLB Stadiums: Mid-Year News Media Exposure Results

The New York Mets’ Citi Field has been referenced by name in more than 32,000 news media stories (TV-Internet-Print) since the start of the season – the most of any title sponsored Major League Baseball stadium according to research conducted by Joyce Julius & Associates. Beer brands rounded out top three in the sponsored category, […]

Major Athletes Who Could Reap Legal Sportsbook Ad Rewards

By Brant James of Bookies.com–Miller Lite sold many six packs in the 1970s using athletes as pitchmen. All the while, the barrage of television ads was viewed more as pop culture than commerce by viewers just trying to watch a game. Even the non-drinkers chuckled. The legal sports betting industry, via sportsbook operators competing for […]

NHL Jersey Sponsor Potential Exposure During Stanley Cup

Had the jerseys worn by the Boston Bruins and St. Louis Blues during Game 1 of the Stanley Cup Final been adorned with a sponsor’s logo, the on-screen time received during NBC’s broadcast would have generated a combined $752,000 of TV exposure value. Joyce Julius and Associates, Inc. — which specializes in measuring the scope […]

MLB Stadiums: News Media Exposure Results

Major League Baseball stadiums featuring a naming rights sponsor have averaged 7,951 news media references (TV-Internet-Print) per venue since opening day of the 2019 season. When comparing the total reach of the news coverage to the cost of advertising, the 20 stadiums containing a corporate name averaged $12,508,000 of exposure value according to research conducted […]

UCF football looking to cash in on media coverage

Saturday Blitz–UCF football certainly appears to be on a hot streak these last couple of years and according to a recent report by Joyce Julius & Associates, its success also apparently extends well beyond the field of play and across virtually every type of media outlet. As the report claims the university received a whopping […]

Five things to know about Saint Mary’s and its huge upset

The Mercury News–Just when it appeared March Madness wouldn’t make a stop in the Bay Area this year, Saint Mary’s went and shocked the college basketball world in Las Vegas Tuesday night. By stunning No. 1 ranked Gonzaga 60-47 to win the West Coast Conference tournament and earn an automatic bid to the NCAA tournament, […]