Media Exposure of 2019 WKU Football Season Valued at $35 Million

Western Kentucky University Press Release — WKU Football’s remarkable turnaround season in 2019 brought tremendous exposure to the program, athletic department and university. A new analysis has valued that media/marketing exposure at nearly $35 million. The study completed by Joyce Julius and Associates, Inc. – which takes into account national television, television news coverage, print […]

Pandemic slows but can’t halt stadium naming rights deals

By Bill Shea of The Athletic–While live team sports are inching closer to a possible return after months on ice because of the global pandemic, there has emerged an additional business challenge — naming rights. A handful of teams with current or future stadiums and arenas are in the process of seeking corporate names for […]

Jordan Love’s First-Round Status Worth $18 Million In Draft-Day Exposure For Utah State

By Daivid Ching of Forbes–The NFL draft process can serve as a months-long commercial for college football programs, providing a valuable opportunity for smaller schools that otherwise do not enjoy the spotlight too often. This exposure opportunity was particularly great in last week’s draft, where a sports-starved viewing public generated record TV ratings for the […]

Does Super Bowl Tourism Pay off for the Host City?

Destination & Tourism–Tons of economic studies have been done on the benefits of hosting big events such as political conventions, World Cups, Olympics and…Super Bowls. Some have said the expenditures by local governments—including paying for hotel rooms for both teams, NFL officials, a payout to the host team, and internal items such as increased security […]

LSU’s Playoff run results in $200 million advertising exposure

By Brad Crawford of 247Sports.com–In terms of branding and national exposure, LSU hit the lottery this season as the nation’s top-ranked team led by a Heisman quarterback and head coach who captivated the hearts of every college football viewer in the South. Jeremy Creutz, the director of sponsorship analytics for Joyce Julius and Associates, says […]