Jordan Love’s First-Round Status Worth $18 Million In Draft-Day Exposure For Utah State

By Daivid Ching of Forbes–The NFL draft process can serve as a months-long commercial for college football programs, providing a valuable opportunity for smaller schools that otherwise do not enjoy the spotlight too often. This exposure opportunity was particularly great in last week’s draft, where a sports-starved viewing public generated record TV ratings for the […]

Does Super Bowl Tourism Pay off for the Host City?

Destination & Tourism–Tons of economic studies have been done on the benefits of hosting big events such as political conventions, World Cups, Olympics and…Super Bowls. Some have said the expenditures by local governments—including paying for hotel rooms for both teams, NFL officials, a payout to the host team, and internal items such as increased security […]

LSU’s Playoff run results in $200 million advertising exposure

By Brad Crawford of 247Sports.com–In terms of branding and national exposure, LSU hit the lottery this season as the nation’s top-ranked team led by a Heisman quarterback and head coach who captivated the hearts of every college football viewer in the South. Jeremy Creutz, the director of sponsorship analytics for Joyce Julius and Associates, says […]

Beside the Rising Tide: The Finish You Didn’t See

By Matt McLaughlin of FrontStretch–There were plenty of last lap dramatics in Saturday’s truck series race at Martinsville. But if you were watching the race at home you never saw any of it … not live anyway. With two laps left to run and a three truck battle at the front of the field, FOX […]