Entries by JJA DEVELOPER

MLB Stadiums: News Media Exposure Results

Major League Baseball stadiums featuring a naming rights sponsor have averaged 7,951 news media references (TV-Internet-Print) per venue since opening day of the 2019 season. When comparing the total reach of the news coverage to the cost of advertising, the 20 stadiums containing a corporate name averaged $12,508,000 of exposure value according to research conducted […]

UCF football looking to cash in on media coverage

Saturday Blitz–UCF football certainly appears to be on a hot streak these last couple of years and according to a recent report by Joyce Julius & Associates, its success also apparently extends well beyond the field of play and across virtually every type of media outlet. As the report claims the university received a whopping […]

Five things to know about Saint Mary’s and its huge upset

The Mercury News–Just when it appeared March Madness wouldn’t make a stop in the Bay Area this year, Saint Mary’s went and shocked the college basketball world in Las Vegas Tuesday night. By stunning No. 1 ranked Gonzaga 60-47 to win the West Coast Conference tournament and earn an automatic bid to the NCAA tournament, […]

UCF Football Generated $205 Million In Exposure During 2018 Season

Forbes–Over the last couple of college football seasons, it’s been impossible to miss the media coverage around UCF football and its back-to-back undefeated regular seasons. Combine that streak with consecutive American Athletic Conference titles, back-to-back appearances in New Year’s Six bowl games and hosting ESPN College GameDay on campus, and you’ve got more than $205 […]

College football teams averaged $4.8M of TV exposure value from bowl appearances

Football teams playing in non-New Years Six bowl games this past December each averaged nearly two hours (1:56:59) of on-screen television time, 139 announcer mentions, and a Recognition Grade exposure value of $4.8 million for their respective university. Joyce Julius & Associates, Inc. — which specializes in measuring the scope of sponsorships across all forms […]

NASCAR Drivers Offseason News Media Coverage

Defending Monster Energy NASCAR Cup Series Champion Joey Logano dominated offseason news media coverage among his driver peers with more than 3,700 news stories referencing the driver by name, according to research conducted by Joyce Julius & Associates. The following table details the number of articles and stories referencing the top Cup Series drivers from […]