Entries by Eric Kelley

‘Saquon For Heisman’ could be lucrative pursuite for Penn State

Via The Morning Call by Mark Wogenrich   ‘Saquon For Heisman’ could be lucrative pursuite for Penn State When Penn State running back Saquon Barkley hurdled an Iowa defender last month, he did more than draw gasps from a Saturday night football audience. Barkley, already considered among the best players in college football, delivered the visual launch to his […]

CSU Football Playing at Alabama Means Millions to University

by Kelly Lyell   CSU Football Playing at Alabama Means Millions to University CSU’s athletic department will earn a cool $1.5 million for playing top-ranked Alabama in football on Saturday. But the game is worth at least $2 million more than that to Colorado State University, according to a national expert in brand-image awareness. The […]

Omaha’s Hosting of the College World Series Leads to National Media Exposure Value Exceeding $40 Million

For Immediate Release: Omaha’s Hosting of the College World Series Leads to a National Media Exposure Value Exceeding $40 Million ANN ARBOR, MI, June 29, 2017 – Media coverage surrounding the recently completed 2017 College World Series enabled host city Omaha, Nebraska, to enjoy the national stage for nearly two weeks and garner exposure valued […]

Broncos Reap Millions in Media Exposure from Championship Season

WMU News by Kristin Keirns   Broncos Reap Millions in Media Exposure from Championship Season Western Michigan University’s 2016 undefeated regular Mid-American Conference championship season and Goodyear Cotton Bowl appearance paid major dividends for the University and  nationally No. 15-ranked Bronco football program . This past spring, the MAC sought to better understand the value […]

Creighton University Grabs $5.1 Million of National Media Exposure Value Via NBA Draft Coverage

ANN ARBOR, MI, June 26, 2017 – Media coverage surrounding the 1st Round selection of Creighton University basketball player Justin Patton during the 2017 NBA Draft last Thursday night enabled the school to collected national media exposure valued at $5,126,720. According to research conducted by Joyce Julius & Associates, ESPN’s live NBA Draft telecast provided […]

MAC Deals with Multitude of Issues with Football Scheduling

Athens Messenger May 21, 2017     MAC Deals with Multitude of Issues with Football Scheduling …The MAC, because of its rights agreement with ESPN, is contractually obligated to provide games for those midweek games through the month of November. It’s a point that sticks with some fans. The demand from some quarters is to […]

Earnhardt Jr. Earns the Most News Coverage

Earnhardt Jr. Earns the Most News Coverage ANN ARBOR, MI, May 17, 2017– By sheer volume, Dale Earnhardt Jr.’s April 25th retirement announcement has been the news story of the year in NASCAR. The surprising decision made by the sport’s most popular personality significantly contributed to Earnhardt’s name being referenced in more than 46,000 news […]

Dale Earnhardt Jr. Earns Most Popular

Via Frontstretch   Dale Earnhardt Jr. Earns Most Popular It seems fitting NASCAR’s Most Popular Driver, Dale Earnhardt Jr., also leads the pack in news coverage. Joyce Julius & Associates revealed this week the veteran tops all NASCAR storylines this season. Earnhardt, retiring at the end of this season has had more stories written about him than anyone else in […]

NFL Draft Draws Eyes to Western Michigan University

NFL Draft Draws Eyes to Western Michigan University When former Western Michigan University wide receiver Corey Davis was selected No. 5 overall in last week’s NFL draft, hundreds of media outlets mentioned the college, giving it a big boost in free marketing and public relations. As it turns out, performing well on the field means […]