JJ&A is the industry source for accurate exposure value measurement of all sponsorship programs and branding efforts. A fully customizable approach allows us to provide our clients with exactly the information they need, when they need it.
Digital in-broadcast tracking system Image Identification Technology (IIT) coupled with Recognition Grade® methodology.
Veteran researchers are available every business day to answer your questions or discuss findings.
Our online portal provides 24/7 access to key data with filters to provide the exact data needed at any time.
Don’t take our word for it,
Hear what our clients say about us
“For years, I have wanted to quantify the value that Wyoming Football and Wyoming Athletics brings to the university and to the state of Wyoming. With the resources and expertise of Joyce Julius & Associates, who specializes in these types of studies, we feel we are now able to document that value.”
Tom BurmanDirector of Athletics, University of Wyoming
“We have been utilizing the professional services of Joyce Julius & Associates for almost a decade. We are a ‘Raving Fan’ of their inventory exposure analysis, as it provides to our clients a justification of our advertising inventory rate card pricing. I highly recommend JJ&A to any sports teams looking to increase their corporate sales dollars.”
Craig GoslinPresident/Managing Partner/Governor, Saginaw Spirit Hockey Club
“The work Joyce Julius has done for the Mid-American Conference has been invaluable. It has helped qualify and quantify our branding efforts, not only through our ESPN agreement but also through traditional media and social media outlets. The data provided our institutions helps reinforce what we’re doing and why we’re doing it.”
Bob GennarelliDeputy Commissioner/Chief Operating Officer, Mid-American Conference
“We have been working with Joyce Julius to provide sponsorship evaluations for the past five years. It has allowed us to provide our partners with a quantifiable ROI that originates from both industry experts and a neutral third party. They are able to audit our sponsorship inventory and provide us with the tools we need for effective recaps and price setting. I would highly recommend their services.”
Mike GordonPresident, Chicago Wolves
“For the past ten-plus years, Joyce Julius has been an invaluable resource in evaluating the media and sponsorship values of the Las Vegas Bowl. They continue to be a trusted partner and we look forward to working with them in the future.”
Through the utilization of Image Identification Technology (IIT) powered by Orpix, JJ&A digitally measures the amount of time branded elements appear during broadcasts. This computerized image analysis provides JJ&A with the size, location, frequency, and clutter saturation data necessary to apply a proprietary Recognition Grade® valuation to the findings.
JJ&A clients access the in-broadcast results via an online portal containing their uniquely chosen content and filters. To ensure complete understanding of the data, a designated veteran researcher with a working knowledge of the findings is readily available to answer any questions.
The New York Mets’ Citi Field has been referenced by name in more than 32,000 news media stories (TV-Internet-Print) since the start of the season – the most of any title sponsored Major League Baseball stadium according to research conducted…
By Bill Shea of The Athletic--…Eric Wright, president and director of research at Ann Arbor, Mich.-based Joyce Julius & Associates Inc., offered to crunch some numbers to assess the cost of Woods not playing in the Rocket Mortgage Classic.…
https://www.joycejulius.com/wp-content/uploads/2017/05/Untitled-1-300x138.png00JJA DEVELOPERhttps://www.joycejulius.com/wp-content/uploads/2017/05/Untitled-1-300x138.pngJJA DEVELOPER2019-07-02 18:05:502019-07-02 18:08:09No Tiger Woods at Rocket Mortgage Classic means millions less in sponsorship value
By Brant James of Bookies.com--Miller Lite sold many six packs in the 1970s using athletes as pitchmen. All the while, the barrage of television ads was viewed more as pop culture than commerce by viewers just trying to watch a game.
https://www.joycejulius.com/wp-content/uploads/2017/05/Untitled-1-300x138.png00JJA DEVELOPERhttps://www.joycejulius.com/wp-content/uploads/2017/05/Untitled-1-300x138.pngJJA DEVELOPER2019-06-28 11:25:142019-06-28 11:28:42Major Athletes Who Could Reap Legal Sportsbook Ad Rewards
Had the jerseys worn by the Boston Bruins and St. Louis Blues during Game 1 of the Stanley Cup Final been adorned with a sponsor’s logo, the on-screen time received during NBC’s broadcast would have generated a combined $752,000 of TV exposure…
https://www.joycejulius.com/wp-content/uploads/2017/05/Untitled-1-300x138.png00JJA DEVELOPERhttps://www.joycejulius.com/wp-content/uploads/2017/05/Untitled-1-300x138.pngJJA DEVELOPER2019-05-29 17:41:062019-05-29 17:41:07NHL Jersey Sponsor Potential Exposure During Stanley Cup
By Kristi Dosh contributor to Forbes.com--What's in a name? A considerable amount of marketing dollars and media exposure if you're one of the 18 Major League Baseball parks with a naming rights deal.
New research from Joyce Julius & Associates…
https://www.joycejulius.com/wp-content/uploads/2017/05/Untitled-1-300x138.png00JJA DEVELOPERhttps://www.joycejulius.com/wp-content/uploads/2017/05/Untitled-1-300x138.pngJJA DEVELOPER2019-05-29 11:48:542019-05-29 11:48:56What Are Naming Rights Deals In Major League Baseball Really Worth?
Major League Baseball stadiums featuring a naming rights sponsor have averaged 7,951 news media references (TV-Internet-Print) per venue since opening day of the 2019 season. When comparing the total reach of the news coverage to the cost of…
By Tom VanHaaren of ESPN.com -- When Tiger Woods raised his arms in victory Sunday at the Masters, he knew the financial gain he would take in personally. The winner's share increased to $2.07 million, up from $1.98 million in 2018, a number…
https://www.joycejulius.com/wp-content/uploads/2017/05/Untitled-1-300x138.png00JJA DEVELOPERhttps://www.joycejulius.com/wp-content/uploads/2017/05/Untitled-1-300x138.pngJJA DEVELOPER2019-04-22 14:34:152019-04-22 14:38:04Golf balls, shirts and tickets: The financial impact of Tiger's win
Tony Bennett, head coach of the newly crowned NCAA men’s basketball champion Virginia Cavilers, directly accounted for an estimated $46,770,000 of exposure value amassed by the university throughout this year’s March Madness run.
https://www.joycejulius.com/wp-content/uploads/2017/05/Untitled-1-300x138.png00JJA DEVELOPERhttps://www.joycejulius.com/wp-content/uploads/2017/05/Untitled-1-300x138.pngJJA DEVELOPER2019-04-10 17:50:202019-04-10 17:50:22National Championship Coach Generates Nearly $50 Million of Exposure Value
Saturday Blitz--UCF football certainly appears to be on a hot streak these last couple of years and according to a recent report by Joyce Julius & Associates, its success also apparently extends well beyond the field of play and across virtually…
https://www.joycejulius.com/wp-content/uploads/2017/05/Untitled-1-300x138.png00JJA DEVELOPERhttps://www.joycejulius.com/wp-content/uploads/2017/05/Untitled-1-300x138.pngJJA DEVELOPER2019-03-27 16:19:082019-03-27 21:22:27UCF football looking to cash in on media coverage
Joyce Julius & Associates measures and analyzes all forms of media, as well as on-site elements and promotions surrounding sponsorships. Through the utilization of powerful research tools, JJ&A delivers accurate, detailed and accessible findings—every time.