JJ&A is the industry source for accurate exposure value measurement of all sponsorship programs and branding efforts. A fully customizable approach allows us to provide our clients with exactly the information they need, when they need it.
Digital in-broadcast tracking system Image Identification Technology (IIT) coupled with Recognition Grade® methodology.
Veteran researchers are available every business day to answer your questions or discuss findings.
Our online portal provides 24/7 access to key data with filters to provide the exact data needed at any time.
Don’t take our word for it,
Hear what our clients say about us
“For years, I have wanted to quantify the value that Wyoming Football and Wyoming Athletics brings to the university and to the state of Wyoming. With the resources and expertise of Joyce Julius & Associates, who specializes in these types of studies, we feel we are now able to document that value.”
Tom BurmanDirector of Athletics, University of Wyoming
“We have been utilizing the professional services of Joyce Julius & Associates for almost a decade. We are a ‘Raving Fan’ of their inventory exposure analysis, as it provides to our clients a justification of our advertising inventory rate card pricing. I highly recommend JJ&A to any sports teams looking to increase their corporate sales dollars.”
Craig GoslinPresident/Managing Partner/Governor, Saginaw Spirit Hockey Club
“The work Joyce Julius has done for the Mid-American Conference has been invaluable. It has helped qualify and quantify our branding efforts, not only through our ESPN agreement but also through traditional media and social media outlets. The data provided our institutions helps reinforce what we’re doing and why we’re doing it.”
Bob GennarelliDeputy Commissioner/Chief Operating Officer, Mid-American Conference
“We have been working with Joyce Julius to provide sponsorship evaluations for the past five years. It has allowed us to provide our partners with a quantifiable ROI that originates from both industry experts and a neutral third party. They are able to audit our sponsorship inventory and provide us with the tools we need for effective recaps and price setting. I would highly recommend their services.”
Mike GordonPresident, Chicago Wolves
“For the past ten-plus years, Joyce Julius has been an invaluable resource in evaluating the media and sponsorship values of the Las Vegas Bowl. They continue to be a trusted partner and we look forward to working with them in the future.”
Through the utilization of Image Identification Technology (IIT) powered by Orpix, JJ&A digitally measures the amount of time branded elements appear during broadcasts. This computerized image analysis provides JJ&A with the size, location, frequency, and clutter saturation data necessary to apply a proprietary Recognition Grade® valuation to the findings.
JJ&A clients access the in-broadcast results via an online portal containing their uniquely chosen content and filters. To ensure complete understanding of the data, a designated veteran researcher with a working knowledge of the findings is readily available to answer any questions.
Tony Bennett, head coach of the newly crowned NCAA men’s basketball champion Virginia Cavilers, directly accounted for an estimated $46,770,000 of exposure value amassed by the university throughout this year’s March Madness run.
https://www.joycejulius.com/wp-content/uploads/2017/05/Untitled-1-300x138.png00JJA DEVELOPERhttps://www.joycejulius.com/wp-content/uploads/2017/05/Untitled-1-300x138.pngJJA DEVELOPER2019-04-10 17:50:202019-04-10 17:50:22National Championship Coach Generates Nearly $50 Million of Exposure Value
Saturday Blitz--UCF football certainly appears to be on a hot streak these last couple of years and according to a recent report by Joyce Julius & Associates, its success also apparently extends well beyond the field of play and across virtually…
https://www.joycejulius.com/wp-content/uploads/2017/05/Untitled-1-300x138.png00JJA DEVELOPERhttps://www.joycejulius.com/wp-content/uploads/2017/05/Untitled-1-300x138.pngJJA DEVELOPER2019-03-27 16:19:082019-03-27 21:22:27UCF football looking to cash in on media coverage
The Mercury News--Just when it appeared March Madness wouldn’t make a stop in the Bay Area this year, Saint Mary’s went and shocked the college basketball world in Las Vegas Tuesday night.
By stunning No. 1 ranked Gonzaga 60-47 to win the…
https://www.joycejulius.com/wp-content/uploads/2017/05/Untitled-1-300x138.png00JJA DEVELOPERhttps://www.joycejulius.com/wp-content/uploads/2017/05/Untitled-1-300x138.pngJJA DEVELOPER2019-03-13 15:13:132019-03-18 15:19:40Five things to know about Saint Mary’s and its huge upset
Forbes--Over the last couple of college football seasons, it's been impossible to miss the media coverage around UCF football and its back-to-back undefeated regular seasons. Combine that streak with consecutive American Athletic Conference…
https://www.joycejulius.com/wp-content/uploads/2017/05/Untitled-1-300x138.png00JJA DEVELOPERhttps://www.joycejulius.com/wp-content/uploads/2017/05/Untitled-1-300x138.pngJJA DEVELOPER2019-02-27 18:09:102019-02-28 18:13:53UCF Football Generated $205 Million In Exposure During 2018 Season
Detroit Metro Times--Detroit got a surprising shoutout during the Oscar ceremony Sunday night when Green Book director Peter Farrelly plugged Shinola in his thank you speech for Best Original Screenplay.
Though it had been panned by critics…
Space Coast Daily--Another undefeated regular season, a second consecutive American Athletic Conference title, two straight New Year’s Six bowl games and a visit from ESPN College GameDay created an incredible amount of exposure for UCF Football…
https://www.joycejulius.com/wp-content/uploads/2017/05/Untitled-1-300x138.png00JJA DEVELOPERhttps://www.joycejulius.com/wp-content/uploads/2017/05/Untitled-1-300x138.pngJJA DEVELOPER2019-02-25 17:03:092019-02-28 17:10:25REPORT: UCF Knights Generated $205 Million in Exposure Revenue During 2018 Football Season
Football teams playing in non-New Years Six bowl games this past December each averaged nearly two hours (1:56:59) of on-screen television time, 139 announcer mentions, and a Recognition Grade exposure value of $4.8 million for their respective…
https://www.joycejulius.com/wp-content/uploads/2017/05/Untitled-1-300x138.png00JJA DEVELOPERhttps://www.joycejulius.com/wp-content/uploads/2017/05/Untitled-1-300x138.pngJJA DEVELOPER2019-02-20 18:28:122019-02-20 18:33:45College football teams averaged $4.8M of TV exposure value from bowl appearances
Defending Monster Energy NASCAR Cup Series Champion Joey Logano dominated offseason news media coverage among his driver peers with more than 3,700 news stories referencing the driver by name, according to research conducted by Joyce Julius…
Milwaukee Journal Sentinel--American Family Insurance will replace Miller Brewing as the naming rights sponsor for the Milwaukee Brewers stadium starting in 2021.
The 15-year deal was announced by the Brewers and Madison-based American Family…
https://www.joycejulius.com/wp-content/uploads/2017/05/Untitled-1-300x138.png00JJA DEVELOPERhttps://www.joycejulius.com/wp-content/uploads/2017/05/Untitled-1-300x138.pngJJA DEVELOPER2019-01-22 19:29:462019-02-28 17:11:49American Family Insurance to replace Miller Brewing Co. as naming rights sponsor for Brewers stadium
Joyce Julius & Associates measures and analyzes all forms of media, as well as on-site elements and promotions surrounding sponsorships. Through the utilization of powerful research tools, JJ&A delivers accurate, detailed and accessible findings—every time.