Promotions/Advertising
Cable Ads.... Store Displays.... Print Ads.... On-Line Promotions.... Radio Spots
Joyce Julius will tabulate the amount of impressions generated from all advertising and promotions surrounding a sponsorship. Recognition Grade® factors, such as brand clutter, placement of the sponsor's name or logo, as well as the number of mentions or visual appearances, are taken into consideration when determining impressions.
A value for these impressions is calculated through the utilization of Joyce Julius' proprietary NTIV® Factor—the average cost to generate one impression through traditional national television advertising. This continually updated factor allows for consistent and precise valuation of impressions generated from all aspects of a sponsorship or promotion.
Please contact a Joyce Julius sales representative for more information.