Overview
Joyce Julius is the industry source for accurate measurement and evaluation of sponsorships and promotional programs. A fully customizable approach allows us to provide our wide-array of clients with exactly the information they need, when they need it. Whether you are seeking results stemming from television in-broadcast branding, a full media impact measurement, or fan/consumer perception analysis, Joyce Julius & Associates will work with you to create the right research approach to fit your unique requirements.
Research Categories:
| All clear and in-focus exposure time and verbal references are monitored within the specified broadcast. A value for the accrued exposure is then determined based on the cost of a commercial segment associated with the program. | |
| Every broadcast and major cable network, as well as local television affiliates in the top 200 markets, can be monitored for a sponsoring brand's exposure. Specific highlight-type programming is also available for evaluation. | |
| News and feature articles appearing within any major newspaper, magazine or web site can be monitored for brand exposure. | |
| Joyce Julius will tabulate and determine the value for all on-site sources of exposure, ranging from in-venue signage to premium item give-a-ways and hospitality areas. | |
| Cross-corporate exposure, local advertising, athlete appearances, store displays -- the exposure value generated from these types of activities is precisely measured. | |
| Recognition, perception and consideration are just some of the results that can be measured by a Joyce Julius survey. These fan intercepts may accompany an exposure analysis, or function as a stand-alone research product. | |
| Joyce Julius will monitor and tabulate the exposure value generated from product placements appearing within any television program, theatric film release or DVD. |
Research Applicable For:
| Advertising Agencies | Investors | Properties |
| Athletes | Leagues | Public Figures |
| Brands | Marketing Agencies | Sanctioning Bodies |
| Colleges/Universities | Municipalities | Teams |
| Events | Networks | Venues |
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