Our Story
With its origins rooted in television exposure measurement through its subscription-based product, the Sponsors Report, Joyce Julius' research expanded in the late 1980s to include other forms of media, such as television news, radio coverage, newspapers and magazines. Then, in an effort to deliver full impact analysis, results from on-site exposure elements, as well as promotions and advertising, were added into the research equation.
During the 1990s, Joyce Julius' proprietary methodologies were utilized throughout the entire North American sports landscape, running the gamut, from motorsports to college bowl games. Additionally, as the general acceptance of corporate sponsorships as a major marketing tool grew, Joyce Julius research expanded into non-sports related sectors, such as air shows and music tours.
In the new millennium, with lines constantly blurred between sports and entertainment, as well as between sponsorship and traditional advertising, Joyce Julius continues to meet the challenge of the day by providing our wide-ranging client base with the quantifiable research needed to fully maximize their sponsorship partnerships. With our Image Identification Technology and new online data delivery system already in place – and future research developments on the horizon – Joyce Julius will continue focusing on our clients' needs in all aspects of what we do, as we have done over the last 20-plus years.