A Second Look is a newsletter published by Joyce Julius and Associates, Inc., updating recent developments, trends and happenings in corporate sponsorship and entertainment marketing. All information contained in this newsletter is available for journalistic use, with all rights reserved.
| April 2010 | -Giving some recognition: More comprehensive approach available for all research |
| -iPad takes a starring role on ABC sitcom | |
| -A Second Look @ ESPN's college football bowl season | |
| -Twice delayed Daytona 500 telecast was record setting... From a TV exposure standpoint | |
| -Motorsports Sponsorship Fast Findings | |
| Aug. 2009 | -NASCAR at the Halfway Point - Economy Has Varying Effects |
| -Lesnar's Strange UFC Brew | |
| -A Little Rain Must Fall | |
| -NHL Playoff Games Serve as Testing Ground for Virtual Signs | |
| -Motorsports Sponsorships | |
| -Bowl Game In-Broadcast Analyses Features Online Access to Joyce Julius Findings | |
| Jan. 2009 | -NHL's Outdoor Game Heats Up |
| -Johnson is Top Driver for His Brands Too | |
| -Inaugural Season of Lumber Liquidators' Title Sponsorship of the PBA Tour Rolling Along | |
| -Case Study: The Seven Days of Sonoma | |
| -Motorsports Packages to Feature Online Access to Joyce Julius Findings | |
| July 2008 | -Who's Tops on TV? Earnhardt Jr. Stands Number One |
| -Summer Blockbuster Iron Man Offered Few, but Potent Product Placement Opportunities | |
| -Sponsors Beware... Not All Home Plate Rotational Signage is Created Equally! | |
| -Big Brown Lands UPS Cutting Edge Media Exposure | |
| -Motorsports Sponsorship | |
| March 2008 | -Spotlight on Bowl Games |
| -Fast Facts: BCS Television Exposure | |
| -Bowl Game Title Graphics on ESPN | |
| -Allstate BCS National Championship Top20 Sponsors | |
| -Newman's Daytona Win Lands Sponsor Second-Highest Exposure Mark with$18.3 Million | |
| -Super Bowl Stadium Sponsor Scores Nearly$20 Million of Exposure Value | |
| -NHL Marquee Games Put Sponsors Front and Center on North American Television | |
| -Highlight Shows Available for Analysis | |
| -New Clients for 2008 |