A Second Look is a newsletter published by Joyce Julius and Associates, Inc., updating recent developments, trends and happenings in corporate sponsorship and entertainment marketing. All information contained in this newsletter is available for journalistic use, with all rights reserved.
| March 2008 | -Spotlight on Bowl Games |
| -Fast Facts: BCS Television Exposure | |
| -Bowl Game Title Graphics on ESPN | |
| -Allstate BCS National ChampionshipTop 20 Sponsors | |
| -Newman's Daytona Win Lands Sponsor Second-Highest ExposureMark with $18.3 Million | |
| -Super Bowl StadiumSponsor Scores Nearly $20 Million of Exposure Value | |
| -NHL Marquee Games Put Sponsors Front and Center on North American Television | |
| -Highlight Shows Available for Analysis | |
| -New Clients for 2008 | |
| June 2007 | -Baseball's Home Plate Signage: Results Vary for Sponsors |
| -Will Farrell Almost Strikes ProductPlacement Gold Again with Blades of Glory | |
| -Johnson's Masters Final-Round Victory Garners Nearly $7.5 Million for His Sponsors | |
| -Yum Brands TV Exposure up 70% During NBC's Kentucky Derby Telecast | |
| -Motorsports Sponsorship | |
| -New Clients for 2007 | |
| Jan. 2007 | -2007 Rose Bowl Game Presented by Citi In-Broadcast Exposure Analysis |
| -Top 10 NASCAR Nextel Cup Series Team Sponsors | |
| -Motorsports Sponsorship | |
| -New for 2007: JoyceJulius.com | |
| Oct. 2006 | -The Talladega Nights Product Placement Juggernaut Continues |
| -Chase for the Nextel Cup: Team Sponsor Results From the First Two Race Telecasts | |
| -Image Identification Technology Provides Detailed Exposure Results for 2006 US Open | |
| -Motorsports Sponsorship | |
| June 2006 | -Team Sponsorships & Partnerships: Best Buy's Approach |
| -Battle for Signage Supremacy During First USA World Cup Telecast Goes to Toshiba | |
| -Motorsports Sponsorship | |
| -Two of Three Triple Crown Horse Races Take Advantage of Presenting Sponsorships | |
| -A New Headquarters Building for Joyce Julius | |
| Dec. 2005 | -Prepping for Partnerships: Yamaha Seeks Business Relationships with Non-Endemic Sponsors |
| -Will Citi Benefit from Battle of Undefeated in 2006 Prime Time Rose Bowl? | |
| -Motorsports Sponsorship | |
| -Talladega Superspeedway Part of 'Amazing Race' | |
| -Home Plate Signage Dominates World Series | |
| -Updated Format for 2006 Sponsors Report | |
| Sept. 2005 | -Image Identification Technology Broadens Joyce Julius' Capabilities |
| -HBO's P. Diddy Presents the Bad Boys of Comedy Delivers for Corporate Partners | |
| -GM Shines During Motown Hometown All-Star Game | |
| -Herbie: Fully Loaded for NASCAR Sponsors | |
| -Motorsports Sponsorship | |
| -US Military NASCAR Busch Series Television Exposure Results | |
| May 2005 | -Celebrating 20 Years of Joyce Julius |
| -Premier Events Yield Varying Television Exposure Results | |
| -Motorsports Sponsorship | |
| -AFL's National Success Beneficial to Chicago Rush Franchise |
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