In the News

The following lists some of the recent news articles where Joyce Julius & Associates has been referenced.

 

 

May 6, 2008 Blood-Horse Derby Sponsor Gains Valuable Exposure
May 5, 2008 CNBC UPS In Derby Winner's Circle With Big Brown
April 16, 2008 TravelGolf.com Q: Who won the Masters? A: Nike!
April 14, 2008 Los Angeles Business Journal Fast Track
April 13, 2008 Minneapolis Star Tribune Golf ace pays off for RSM firm
April 7, 2008 ADWEEK Farther Afield
April 2, 2008 St. Petersburg Times All IRL needs is one win by Patrick
March 14, 2008 Orlando Sentinel NASCAR sponsors look to make a fast buck
Feb. 29, 2008 CNBC Sprint Loses at Daytona
Feb. 16, 2008 Charlotte Observer Winners' exposure worth $109 million since 1988
Feb. 14, 2008 Jacksonville Financial News Catlett says Gator Bowl generated exposure
Jan. 31, 2008 SportsBusiness Daily Verizon Wireless Gains Most Exp. During NHL All-Star
Jan. 7, 2008 SportsBusiness Daily NHL Winter Classic Provides AMP with Good TV
Jan. 4, 2008 Cleveland Plain Dealer Losing money, gaining notoriety; MAC schools bowls
Dec. 1, 2007 Cincinnati Enquirer Even for kids, it's the shoes
Nov. 19, 2007 Bloomberg Johnson Wins Second Consecutive NASCAR Title
Oct. 30, 2007 Sun-Sentinel Measuring corporate sponsorship in London
Oct. 30, 2007 BrandRepublic World Series sponsorship triggers free taco bonanza
Oct. 29, 2007 Amer. Public Media-Marketplace Taco Bell benefits from shelling out
Oct. 26, 2007 CNBC Taco Bell WS Coverage: Way out of base paths
Sept. 30, 2007 Charlotte Observer A hole-in-one for marketing
Sept. 17, 2007 Bloomberg Earnhardt shift threatens Bud's lead in logo war
Sept. 10, 2007 ESPN.com Tracking the Impact of Sponsorships
Sept. 3, 2007 Houston Bus. Journal Banker shifts into fast lane to form IndyCar team
Aug. 11, 2007 Sacramento Bee Bonds' homer big for firms
Aug. 8, 2007 CNBC Bonds' Homer: Kragen Auto Parts Circles Bases Too
Aug. 2007 CFO Magazine A Wild Ride
July 30, 2007 Sports Business Journal Galaxy deal boost Herbalife's brand exposure
July 24, 2007 SportsBusinessNews.com Some pretty good numbers associated with Beckham
July 16, 2007 ESPN.com Junior changes already having impact on NASCAR
July 15, 2007 Greensboro News & Rec. TV's question
July 13, 2007 Los Angeles Times U.S. soccer league banking on Beckham
July 12, 2007 Columbus Dispatch Nationwide Tour Event at OSU: Visualizing a Victory
June 2007 Car and Driver Is NASCAR Just One Big Commercial?
June 25, 2007 Las Vegas Rev.-Journ. World Series of Poker 2007: Your ad here
June 21, 2007 New York Daily News AT&T and NASCAR at legal loggerheads
June 21, 2007 DesMoines Register Wells Fargo embraces NASCAR, driver Petty
June 20, 2007 NASCAR.com Is it good for teams to use road-course ringers?
June 19, 2007 SportsBusiness Daily Joyce Julius Measures NBA Finals Naming Rights
June 15, 2007 Forbes Fast Money: NASCAR's most valuable cars
June 13, 2007 Bloomberg Earnhardt Jr. Will Drive for Hendrick Motorsports
June 13, 2007 SportsBusiness Daily Ontario Pizza Chain Delivers Top NHL Finals Exposure
June 7, 2007 SI.com Johnson's Augusta did wonders for his sponsors
May 28, 2007 Charlotte Bus. Journ. A tough road for Waltrip
May 22, 2007 MarketingSherpa.com How to get your marketing message on a blimp
May 18, 2007 Bus. Journ. of Phoenix 'Idol' Exposure Invaluable to Glendale
May 10, 2007 Bloomberg Earnhardt Jr. to Quit DEI at Year End
May 9, 2007 Indianapolis Star Open-Source wants open-wheel exposure
May 8, 2007 Courier-Journal Analysts:Yum's Derby sponsorship worth $4.6M
May, 2007 Milwaukee Magazine Big Money, John Menard
April 10, 2007 Sports Bus. Daily Media, Sponsors Look to Bank on Masters Win
April 9, 2007 CNBC.com Blades of Glory
March 16, 2007 Atlanta Journ.-Const. To Sponsors, NASCAR is Sell on Wheels
March 12, 2007 Chief Marketer Q&A: InfoUSA Chairman/CEO Vin Gupta
Feb. 17, 2007 Los Angeles Times An ad among the ivy
Feb. 17, 2007 Washington Post NASCAR may be cheating itself
Feb. 16, 2007 FoxSports.com NASCAR growing at a rapid pace
Feb. 14, 2007 Winst.-Salem Journ. It's All Good: France paints rosey NASCAR picture
Feb. 12, 2007 Advertising Age How NASCAR plans to get back on the fast track
Feb. 9, 2007 Bloomberg Manning's pitchman appeal rises on Super Bowl Win
Feb. 8, 2007 SI.com On the Money: Loose change
Feb. 5, 2007 Brandweek Goodyear breathes new life into deflated icon
Feb. 2, 2007 Palm Beach Post On the field, you'll likely see more athletes than ads
Jan. 29, 2007 Advertising Age Going Pro: What's with all these second-tier sports?
Jan. 23, 2007 Roanoke Times Still Tinkering
Jan. 16, 2007 NASCAR.com Budweiser edges Lowe's in 2006 exposure battle
Jan. 8, 2007 Advertising Age What flew and failed in Hollywood
Jan. 8, 2007 US Bank MasterCard Ready for its closeup
Jan. 4, 2007 Auto Racing Daily Champ Car sets new TV exposure records
Dec. 29, 2006 Paddock Talk Grand-Am partnership support reaches all-time high
Dec. 18, 2006 Sports Business Journ. Busch will end NASCAR title deal
Dec. 18, 2006 Associated Press Anheuser-Busch to End NASCAR Sponsorship
Dec. 11, 2006 Sports Business Journ. Bud wins exposure game
Dec. 6, 2006 NASCAR Scene Earnhardt Jr., Budweiser Top Exposure Chart
Nov. 18, 2006 CNN Saturday Morning News
Nov. 5, 2006 Ft. Worth Star-Telegr. Fall race to keep name through '09
Oct. 28, 2006 Washington Times General Motors cash in on World Series
Oct. 21, 2006 Detroit News Thames comes through for Henson
Oct. 18, 2006 New York Post Mets' sponsors score on wild playoff ride
Oct. 15, 2006 New York Times Exposure seen as an enticement rivaling victory
Oct. 2, 2006 CNNMoney.com Mover over NASCAR--Here comes Rocket Racing
Sept. 29, 2006 Kansas City Star Steppingstone takes step up; Busch Series at 25
Sept. 18, 2006 Los Angeles Times When logos are a no-go
Sept. 17, 2006 New York Times Free Ride
Sept. 17, 2006 Atlanta Journ.-Const. No shoestrings budget; $13 million from Nike
Sept. 15, 2006 USA Today Chase stature driven home to rest of the field
Sept. 12, 2006 Indianapolis Star Just 1 Minute
Sept. 6, 2006 The Sporting News Researchers Give Value for Sponsorships
Aug. 16, 2006 Philadelphia Inquirer Ferrell's film is no put-on, but it's paying off
Aug. 7, 2006 Advertising Age Movie Gives Wonder Bread Exposure of $4.3 Million
June 16, 2006 ESPN.com Shirts for sale even if Tiger isn't wearing them
June 5, 2006 Forbes Racing for Sponsors
May 15, 2006 Advertising Age Derby sponsorship pays off for Yum Brands

 

 

 

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