Joyce Julius & Associates, Inc.

In-Broadcast Television

As the premier in-broadcast television research organization in North America since 1985, Joyce Julius & Associates, Inc. analyzes approximately 2,500 telecasts a year for brand exposure. Our customizable reporting, experienced research staff and cutting edge technology provides our clients with accurate data they can confidently showcase to both internal and external audiences.

Our Approach:

In simple terms, the Joyce Julius research staff will measure all clear and in-focus exposure time a brand receives during the broadcast. In order for the brand's logo to be considered clear and in-focus, the image must not be blurred or obstructed in a way as to prevent the typical viewer from acknowledging the brand. Along with the visual exposure, Joyce Julius also monitors each verbal mention received by the brand throughout the telecast.

Once all of the visual and/or verbal exposure has been tabulated, a value for the brand's exposure is calculated by comparing the on-screen time and mentions to the non-discounted cost of a commercial, which ran during the program in question.

Recognition Grade®:

As an accompaniment to our standard television methodology, Joyce Julius also offers an evaluation approach which takes into consideration factors such as sponsor clutter, size of the logo and relevance to the action or activity taking place, when determining exposure value. Unlike typical “weighting” systems, Joyce Julius' Recognition Grades are not pre-determined or dependent upon the type of source under consideration. Our hybrid methodology insures an accurate measurement, taking each individual circumstance occurring during each frame of a telecast into consideration (i.e. close-ups, unique hand-held camera views, wide angle shots).

What Is Available:

Joyce Julius & Associates has measured and evaluated every type of programming containing in-broadcast brand exposure. From mainstream sports to niche cable programming, our sales staff will work with you to formulate the scope and range of a research project. Whether interested in the overall totals of all brands appearing in a telecast, a comprehensive analysis pertaining to a single sponsor, or a comparison of results from one type of sport/telecast to another, we have the research capabilities to accommodate all project sizes.

Motorsports Television Research:

Since our inception in the mid-1980s, Joyce Julius has offered motorsports television research packages, known as the Sponsors Report. As a subscription based services, these reports document the on-screen time, verbal mentions and comparable exposure value garnered by every entity appearing throughout the race telecast. For most motorsports series, Joyce Julius produces a report for each race throughout the season, as well as a cumulative Year-End report.

Sponsors Report Series

Sponsors Report Subscriber Support

Image Identification Technology (IIT):

Utilized within Joyce Julius' proprietary television research system, Image Identification Technology (IIT) powered by Magellan allows for computerized image analysis of sponsorship logos appearing during television broadcasts. Increased speed, precision and greater depth in reporting, are some of the attributes provided by this powerful research tool.

IIT Details

Please contact a Joyce Julius sales representative for more information regarding in-broadcast television research services and pricing options.