Top-10 2010 NASCAR Sprint Cup Series Drivers
by Total In-broadcast Exposure Time
| Driver |
Monitored Brands |
Total Exposure Time | Verbal Mentions | Recognition Grade Exposure Value in Millions |
| 1) Johnson, J. | 75 | 63:53:06 | 196 | $101.6 |
| 2) Harvick, K. | 82 | 34:29:24 | 200 | 57.4 |
| 3) Hamlin, D. | 67 | 32:53:07 | 273 | 57.0 |
| 4) Montoya, J. | 76 | 32:03:50 | 42 | 40.9 |
| 5) Gordon, J. | 103 | 31:44:24 | 155 | 54.9 |
| 6) Busch, Ky. | 95 | 30:39:32 | 213 | 61.6 |
| 7) Stewart, T. | 56 | 29:55:00 | 128 | 43.1 |
| 8) Burton, J. | 66 | 28:25:11 | 67 | 37.2 |
| 9) Bowyer, C. | 74 | 24:22:00 | 162 | 38.9 |
| 10) Edwards, C. | 82 | 24:09:32 | 254 | 49.4 |
In-broadcast television exposure time was monitored during the 2010 NASCAR Sprint Cup Series broadcast season (all live event telecasts and replays). Total Exposure Time is the cumulative amount of time the logos of all the brands associated with each respective driver appeared clear and in-focus. Total Brands refers to the number of unique sponsoring entities monitored in association with each driver.
Recognition Grade Exposure Value is based on the network's 30-second commercial rate during each respective telecast, as well as digitally measured factors, such as size of the identity on screen, the amount of brand "clutter", position of the identity on the screen.
To obtain access to complete Recognition Grade results and other comprehensive data available through the Joyce Julius online portal, please contact a Joyce Julius Sales Representative for more information.