Top-10 2010 NASCAR Sprint Cup Series Drivers 

by Total In-broadcast Exposure Time

 

 

Driver

Monitored Brands

 Total Exposure Time Verbal Mentions Recognition Grade Exposure Value in Millions
1)   Johnson, J. 58 17:16:13 82 $42.4
2)   Gordon, J. 66 13:23:37 72 27.8
3)   Burton, J. 48 11:29:47 33 18.3
4)   Busch, Ky. 73 10:16:38 93 29.9
5)   Montoya, J. 66 9:54:42 14 19.0
6)   Hamlin, D. 59 9:43:14 126 23.9
7)   Harvick, K. 63 9:07:02 76 24.2
8)   Busch, Ku. 34 8:23:47 91 21.3
9)   Stewart, T. 50 8:18:07 17 16.2
10) Earnhardt Jr., D. 45 8:00:54 31 21.7

 

In-broadcast television exposure time was monitored during the 2010 NASCAR Sprint Cup Series through the live telecast and replays of the Michigan (race #15) event.  Total Exposure Time is the cumulative amount of time the logos of all the brands associated with each respective driver appeared clear and in-focus.  Total Brands refers to the number of unique sponsoring entities monitored in association with each driver.

Recognition Grade Exposure Value is based on the network's 30-second commercial rate during each respective telecast, as well as digitally measured factors, such as size of the identity on screen, the amount of brand "clutter", position of the identity on the screen.

To obtain access to complete Recognition Grade results and other comprehensive data available through the Joyce Julius online portal, please contact a Joyce Julius Sales Representative for more information.