Cleveland Wins the Battle of Arena Title
Sponsorship Exposure During NBA Finals
ANN ARBOR, MI, June 18, 2007 – Quicken Loans, the naming-rights sponsor of the Cleveland Cavaliers' home arena, did slightly better than AT&T, the naming-rights sponsor of the Spurs' home arena, in both verbal mentions and visual time during ABC's coverage of the 2007 NBA Finals.
References to the "Q" accounted for the extra mentions, while the large "Q" logo on the bottom of the scoreboard also performed well for the brand during free-throw attempts and various replay angles.
The following presents TV exposure results for the sponsors, broken down by source, during the '07 NBA Finals at the AT&T Center and Quicken Loans Arena:
|
AT&T --
GAMES ONE & TWO
|
|
|
Verbal
Mentions:
|
7
|
|
TYPE OF
VISUAL
|
EXPOSURE
(H:MM:SS)
|
|---|---|
| Floor Identity |
0:10:29
|
| Marquee Sign |
0:01:50
|
| Scoreboard Identity |
0:00:27
|
| Graphics |
0:00:22
|
| Roof Identity |
0:00:14
|
| Basket Support Identity |
0:00:05
|
| Total: |
0:13:27
|
|
QUICKEN
LOANS -- GAMES THREE & FOUR
|
|
| Verbal Mentions: |
16
|
|
TYPE OF
VISUAL
|
EXPOSURE
(H:MM:SS)
|
|---|---|
| Floor Identity |
0:10:32
|
| Scoreboard Identity |
0:02:09
|
| Marquee Sign |
0:01:18
|
| Graphics |
0:00:42
|
| Basket Support Identity |
0:00:02
|
| Total: |
0:16:43
|
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