ANN ARBOR, MI, February 7, 2005 – Jacksonville stadium entitlement sponsor ALLTEL captured 0:26 of on-camera time during the Fox telecast of Super Bowl XXXIX.  When compared to the reported cost of a 30-second commercial during the broadcast ($2.4 million), ALLTEL was credited with $2,080,000 of exposure value.  All of the sponsor's exposure stemmed from stadium signage.

      In contrast, the Seattle Seahawk's home field sponsor Qwest reaped $1.9 million of exposure during ABC's Wildcard Playoff game telecast in early January.  During the broadcast, Qwest was monitored for 1:48, while also benefiting from three announcer mentions