The following table lists the in-broadcast television exposure results of sponsors associated with winning Daytona 500 drivers, as monitored by Joyce Julius & Associates since 1988.
Daytona
500 Winning Sponsor Television Exposure
|
Year |
Network |
Driver |
Sponsor |
Exp.
Time |
Mentions |
Exp.
Value |
|
2008 |
Fox |
Ryan
Newman |
ALLTEL |
17:38 |
4 |
$18,299,880 |
|
2007 |
Fox |
Kevin
Harvick |
Shell
/ |
11:24 |
1 |
8,906,430 |
|
Pennzoil |
8:01 |
2 |
6,429,585 |
|||
|
2006 |
NBC |
Jimmie
Johnson |
Lowe's |
27:30 |
6 |
19,876,555 |
|
2005 |
Fox |
Jeff
Gordon |
DuPont |
15:07 |
3 |
9,838,500 |
|
2004 |
NBC |
Dale
Earnhardt Jr. |
Budweiser |
15:06 |
7 |
9,760,000 |
|
2003 |
Fox |
Michael
Waltrip |
NAPA
At. Pts. |
16:17 |
3 |
8,895,255 |
|
2002 |
NBC |
Ward
Burton |
Caterpillar |
17:24 |
6 |
9,200,150 |
|
2001 |
Fox |
Michael
Waltrip |
NAPA
At. Pts. |
8:45 |
2 |
4,905,000 |
|
2000 |
CBS |
Dale
Jarrett |
Quality
Care / |
5:28 |
2 |
2,145,905 |
|
Ford
Credit |
4:56 |
2 |
1,948,625 |
|||
|
1999 |
CBS |
Jeff
Gordon |
DuPont |
10:40 |
3 |
4,064,670 |
|
1998 |
CBS |
Dale
Earnhardt |
GM
Goodwrench |
25:46 |
3 |
9,193,330 |
|
1997 |
CBS |
Jeff
Gordon |
DuPont |
7:35 |
0 |
1,440,835 |
|
1996 |
CBS |
Dale
Jarrett |
Quality
Care / |
9:10 |
7 |
1,963,335 |
|
Ford
Credit |
2:27 |
4 |
592,165 |
|||
|
1995 |
CBS |
Sterling
Marlin |
Kodak
Film |
8:20 |
2 |
1,560,000 |
|
1994 |
CBS |
Sterling
Marlin |
Kodak
Film |
5:38 |
0 |
957,665 |
|
1993 |
CBS |
Dale
Jarrett |
Interstate
Batt. |
4:25 |
3 |
835,830 |
|
1992 |
CBS |
Davey
Allison |
Texaco
/ |
6:35 |
1 |
1,080,000 |
|
Havoline |
7:18 |
1 |
1,194,670 |
|||
|
1991 |
CBS |
Ernie
Irvan |
Kodak
Film |
4:59 |
1 |
824,000 |
|
1990 |
CBS |
Derrike
Cope |
Purolator |
7:06 |
6 |
1,134,000 |
|
1989 |
CBS |
Darrell
Waltrip |
Tide |
7:03 |
2 |
1,033,665 |
|
1988 |
CBS |
Bobby
Allison |
Miller
High Life |
8:23 |
2 |
1,220,335 |
*In-broadcast
exposure monitored during live, original race broadcasts