For Immediate Release:

New York's Citi Field Ranked Number One in News Media Exposure for the 2011 Major League Baseball Regular Season

Detroit's Comerica Park highest of the sponsored playoff venues

ANN ARBOR, MI, October 4, 2011 -- During the 2011 Major League Baseball regular season, no stadium featuring a corporate name in its title was referenced more by the news media than New York's Citi Field. As a result of the coverage, Citi amassed an overall media exposure value of $10.1 million, nearly double of the next-most referenced corporate sponsored stadium name.

According to research conducted by Joyce Julius & Associates, Inc., which has specialized in measuring the scope of sponsorships across all forms of media for 25 years, Citi Field led all 20 title sponsored MLB stadiums from March 31 through September 29 in mentions on local, regional and national television (3,708 programs), major newspapers (2,394 articles), and Internet news stories and features (28,708 articles). Joyce Julius calculates the value of news coverage by comparing the media exposure results to the cost of reaching the same size audience through traditional advertising.

The Detroit Tigers stadium sponsor Comerica Bank, the highest ranking playoff venue in the Joyce Julius news media evaluation, posted $5.8 million of exposure value for the season.

Meanwhile, the Arizona Diamondbacks' Chase Field, while still the least referenced of the playoffs stadiums during the regular season, moved up from a 19 th place mid-year ranking to 16 th at year's end with nearly $2.6 million of exposure value.

Overall, television news and print publications referencing the sponsored stadiums by name fell about 13% in the second half compared to the first half of the 2011 season.

"Typically there is a reduction of MLB news coverage over the course of the season as teams begin to fall out of contention, and with the beginning of NFL training camps," said Eric Wright, Joyce Julius VP of Research and Development. �This year was even more impacted by the coverage devoted to the NFL lockout and the eventual settlement.�

*Originally named Overstock.com Coliseum in April 2011, and then changed to O.co Coliseum on June 6.

Note: The values above do not include exposure received during game broadcasts, radio coverage, or social media.

About Joyce Julius & Associates, Inc.:

Joyce Julius & Associates, Inc. is the sports and entertainment industry leader in accurate measurement and evaluation of sponsorships and promotional programs. Joyce Julius' fully customizable, third party research is highlighted by in-broadcast television exposure monitoring, full media measurements, and fan/consumer perception analyses.

The Ann Arbor, Michigan-based firm has been measuring the impact of corporate sponsorships across all forms of media since 1985. These forms of media include national and regional event television broadcasts, television highlight and news programming, event radio, print media, Internet articles, along with exposure stemming from promotions and advertising, as well as event on-site elements.

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