For Immediate Release:
New York's Citi Field Ranks Number One in Media Coverage to Start the MLB Season
ARBOR, MI, May 17, 2013 – No other branded Major League Baseball stadium has been referenced as frequently by the news media as New York's Citi Field during the first six weeks of the 2013 season. Mentioned in the local and national media more than 11,000 times so far, Citi has garnered $12.7 million of comparable exposure value from the coverage.
According to research conducted by Joyce Julius & Associates, Inc.,
which specializes in measuring the scope of sponsorships across all forms of media, Citi Field, the site of the upcoming MLB All-Star Game in July, was mentioned by name during 1,453 television news and highlight programs from March 31 through May 12. The sponsored ballpark was also referenced in 8,745 Internet articles and 915 print news stories. The exposure value of the media coverage is determined by comparing the results to the cost of reaching the same size audience through traditional advertising.
Receiving a major boost in coverage thanks to a mid-April storm in Denver, chronicled by clips of Colorado Rockies owner Dick Monfort helping shovel snow, Coors Field ranked second overall with 9,189 news stories referencing the stadium, leading to an exposure value of $9.5 million.
San Francisco's AT&T Park, home to the reigning MLB champion Giants, Minnesota's Target Field, which also saw its share of weather challenged games, and Detroit's Comerica Park, the other World Series representative from last season, round out the top-five in media coverage.
The following table provides a comparison of news media exposure results for the 19 sponsored MLB stadiums from March 31 through May 12, 2013.
About Joyce Julius & Associates, Inc.:
Joyce Julius & Associates, Inc. is the sports and entertainment industry leader in accurate measurement and evaluation of sponsorships and promotional programs. Joyce Julius' fully customizable, third party research is highlighted by in-broadcast television exposure monitoring, full media measurements, and fan/consumer perception analyses.
The Ann Arbor, Michigan-based firm has been measuring the impact of corporate sponsorships across all forms of media since 1985. These forms of media include national and regional event television broadcasts, television highlight and news programming, event radio, print media, Internet articles, along with exposure stemming from promotions and advertising, as well as event on-site elements.