Gift Corvette Given to Near-Perfect Pitcher Amasses 

$8.9 Million of Exposure Value for General Motors 

         ANN ARBOR, MI, June 8, 2010 – General Motors’ presentation of a $53,000 Corvette convertible to Detroit Tigers pitcher Armando Galarraga last week following his “almost” perfect game earned the automaker national praise, some political criticism and an impressive $8,934,885 of media exposure value.

       According to research conducted by Joyce Julius & Associates, Inc., which has specialized in measuring the scope of sponsorships across all forms of media for 25 years, General Motors and its Corvette give-away were referenced during 714 television programs from last Thursday’s on-field presentation through this past Sunday. When compared to the cost of reaching the same size audience through traditional advertising, GM garnered an in-broadcast television exposure value of $999,885.

       Joyce Julius also monitored mentions of Corvette and Galarraga in print articles and on the Internet.  All told, the car brand appeared in more than 151,000 publications and web entries over the four-day period, leading to another $7.9 million of exposure value.

       GM resumed its long-time sponsorship of the Tigers this spring after a one-year hiatus.  Last season, club owner Mike Illitch waved all fees and opened up signage locations in the GM-sponsored center-field fountain area at Comerica Park to fellow Detroit-based autos Ford and Chrysler.  The prime location is estimated to collect in-broadcast exposure value of $2.5 million annually from national and regional game broadcasts.

 About Joyce Julius & Associates, Inc.:

         Joyce Julius & Associates, Inc. is the sports and entertainment industry leader in accurate measurement and evaluation of sponsorships and promotional programs.  Joyce Julius’ fully customizable, third party research is highlighted by in-broadcast television exposure monitoring, full media impact measurements, and fan/consumer perception analyses.

         The Ann Arbor, Michigan-based firm has been measuring the impact of corporate sponsorships across all forms of media since 1985.  These forms of media include national and regional event television broadcasts, television highlight and news programming, event radio, print media, Internet articles, along with exposure stemming from promotions and advertising, as well as event on-site elements.

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