Chevy’s Presence during Extended FOX All-Star Pre-Game

Show from Yankee Stadium Leads to Significant Exposure

         ANN ARBOR, MI, July 16, 2008 – The largest gathering of All Stars and Hall of Famers ever at a Major League Baseball event highlighted the pre-game ceremony of the MLB All-Star Game Tuesday night.  The 40-minute Yankee Stadium send-off was part of the Chevy All-Star Pre-Game on FOX, which saw the automaker reap more than $10.2 million of comparable television exposure value.

       According to research conducted by Joyce Julius & Associates, Inc. — which specializes in measuring the impact of sponsorships across all forms of media — Chevy logos appeared clear and in-focus for a total of eight minutes, 53 seconds (8:53) during the FOX pre-game  telecast.  Additionally, Chevy was mentioned by FOX lead announcer Joe Buck on eight occasions.  When comparing the in-broadcast exposure to the estimated cost of a commercial spot during the telecast, Chevy collected $10,216,665 of in-broadcast exposure value.

       The bulk of Chevy’s on-screen time occurred during the final segment of the pre-game ceremony when Sheryl Crow sang the national anthem, followed by George Steinbrenner’s ride to home plate to deliver the balls for the first pitch.  A Chevy bow tie logo appeared at the upper right corner of the screen during the segment for 5:50.

About Joyce Julius & Associates, Inc.:

         Joyce Julius & Associates, Inc. is the sports and entertainment industry leader in accurate measurement and evaluation of sponsorships and promotional programs.  Joyce Julius’ fully customizable, third party research is highlighted by in-broadcast television exposure monitoring, full media impact measurements, and fan/consumer perception analyses.

         The Ann Arbor, Michigan-based firm—which monitors more than 2,500 nationally televised sports and special event programs annually—has been measuring the impact of corporate sponsorships across all forms of media since 1985.  These forms of media include national and regional event television broadcasts, television highlight and news programming, event radio, print media, Internet articles, along with exposure stemming from promotions and advertising, as well as event on-site elements.

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