ANN ARBOR, MI, July 13, 2005 – General Motors and its various divisions and models secured more than $14.6 million of in-broadcast exposure value during television coverage surrounding the 2005 Major League Baseball All-Star Game from Detroit. 

          According to research conducted by Joyce Julius and Associates, GM and its brands' various logos were seen for more than 16 minutes during the Fox All-Star Game coverage, Fox Sports Net's Red Carpet Show and ESPN's telecast of the Home Run Derby.  In addition, the automaker was mentioned 58 times during the three broadcasts. When comparing to the exposure to the estimated cost of a 30-second commercial during each respective telecast, GM was credited with $14,626,165 of in-broadcast exposure value.

          The All-Star Game on Fox provided the company its greatest platform for exposure, as nearly $12.9 million was realized via 9:32 of clear in-focus exposure and 42 mentions.  Chevrolet's sponsorship of the Pre- and Post-Game portions of the telecast, coupled with the re-occurring theme of General Motors and its tie to the city of Detroit provided several opportunities for the auto producer to take center stage.