Tebow Doubled Brady in News Media Coverage the Week Leading Up to Their Playoff Showdown

Brady Mentioned More Often During the CBS Game Telecast

ANN ARBOR, MI, January 16, 2012-- In the six days preceding the NFL Playoff game between Denver Broncos and New England Patriots on Saturday night, Tim Tebow was referenced more than twice as much as Tom Brady within news coverage appearing on television, print and the Internet.

According to research conducted by Joyce Julius & Associates, Inc. — which specializes in measuring the scope of sponsorships across all forms of media — Tebow was mentioned by name during 9,854 television programs, 1,079 print articles and 14,150 news stories appearing online.

In comparison, 2,711 television programs made reference to Brady during the same timeframe. Print mentions numbered 517 and Internet articles came in at 5,248 for Brady during the six days of pre-game hype.

Throughout CBS' Saturday night NFL Playoff game telecast, Brady's name was mentioned 87 times by the announcers, while Tebow was referenced on 68 occasions. Brady's victorious evening was also capped with a 38-second CBS on-field interview at the immediate conclusion of the game.

The following table provides a comparison of news media exposure results for Tebow, Brady, the Green Bay Packers' Aaron Rodgers and the New Orleans Saints' Drew Brees, from January 9 through January 14, 2012.

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