Losing QB Roethlisberger is Most Mentioned Player during Super Bowl Telecast
Despite earning victory and MVP honors, Green Bay’s Rodgers
falls
slightly short of Roethlisberger’s game time attention
ANN ARBOR,
MI, February 7, 2011 – While
Green Bay Packers quarterback Aaron Rodgers led his team to victory in Super
Bowl XLV with three touchdown passes and collected the game’s MVP award, it
was Pittsburgh’s controversial quarterback Ben Roethlisberger who was
mentioned more frequently than any other participant in the game by the Fox
announcing crew Sunday night.
According to research conducted by Joyce Julius & Associates, Inc.,
which specializes in measuring the scope of sponsorships across all forms of
media, from kickoff through the post-game coverage, Roethlisberger’s name was
mentioned on 77 occasions, compared to 73 times for Rodgers.
Green Bay receiver Greg Jennings was the third-most referenced player on the
night with 32 mentions, finishing just ahead of Pittsburgh running back Rashard
Mendenhall with 31.
Despite being knocked out the game with an injury in the second quarter, Charles
Woodson was the most frequently mentioned defensive player throughout the Fox
broadcast with 28 references, while teammate Clay Matthews was called out 21
times.
Winning Green Bay head coach Mike Mcarthy barely edged out his Pittsburgh counterpart Mike Tomlin, 15 to 13, in total mentions.
| Green Bay Super Announcer Mentions: | |
| Coach Mike Mcarthy | 15 |
| Aaron Rodgers | 73 |
| Greg Jennings | 32 |
| Charles Woodson | 28 |
| Clay Matthews | 21 |
| Pittsburgh Announcer Mentions: | |
| Coach Mike Tomlin | 13 |
| Ben Roethlisberger | 77 |
| Rashard Mendenhall | 31 |
| Hines Ward | 25 |
| Troy Polamalu | 13 |
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