Tampa Stadium Sponsor Raymond James Gathers Nearly $40 Million of Media Exposure during Coverage of Super Bowl XLIII

         ANN ARBOR, MI, February 4, 2009 – Raymond James Financial, the stadium entitlement sponsor for the hosting venue of Super Bowl XLIII in Tampa Bay amassed an overall exposure value of $37.3 million from the media coverage leading up to and following Sunday’s big game.

      According to research conducted by Joyce Julius & Associates, Inc., which specializes in measuring the scope of sponsorships across all forms of media, 48% of Raymond James' total exposure value was realized during NBC’s game telecast, which saw the sponsor’s signs appear clear and in-focus for one minute, 51 seconds (1:51). 

       Raymond James Stadium was also mentioned on seven occasions by NBC announcers Bob Costas and Al Michaels, bringing about an in-broadcast exposure value of $18.1 million when comparing the sponsor’s on-screen time and verbal references to this year’s $3 million asking price for a Super Bowl commercial.

      Pre-game television coverage in and around Raymond James Stadium on NBC, ESPN and NFL Network during the hours leading up to the game, chipped in another $3.6 million of exposure value. Meanwhile, mentions of the Raymond James Stadium were monitored during 2,601 national, local and regional television programs in the two weeks preceding the Super Bowl—garnering another $2.9 million.

      Joyce Julius research findings also isolated 1,884 newspaper and magazine articles referencing Raymond James Stadium from Jan. 15 through Feb. 2.  When compared to the cost of reaching the same number of potential readers through traditional advertising, the brand was credited with a print media exposure value of $7.1 million. 

     Finally, 8,900 articles appearing on the Internet also referenced the stadium sponsor by name throughout the same two-week time period, accumulating an additional exposure value of $5.6 million.  

About Joyce Julius & Associates, Inc.:

         Joyce Julius & Associates, Inc. is the sports and entertainment industry leader in accurate measurement and evaluation of sponsorships and promotional programs.  Joyce Julius’ fully customizable, third party research is highlighted by in-broadcast television exposure monitoring, full media impact measurements, and fan/consumer perception analyses.

         The Ann Arbor, Michigan-based firm—which monitors more than 2,500 nationally televised sports and special event programs annually—has been measuring the impact of corporate sponsorships across all forms of media since 1985.  These forms of media include national and regional event television broadcasts, television highlight and news programming, event radio, print media, Internet articles, along with exposure stemming from promotions and advertising, as well as event on-site elements.

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