Pope’s Visit Shines Media Spotlight 

on Nationals Park in Washington

         ANN ARBOR, MI, April 18, 2008 – While the search continues for a stadium entitlement sponsor, the newly opened and currently named Nationals Park in Washington D.C. collected nearly $13.2 million of media exposure value as a result of the US news coverage surrounding the mass conducted by Pope Benedict XVI on Thursday.

       According to research conducted by Joyce Julius & Associates, Inc. — which specializes in measuring the impact of sponsorships across all forms of media — the ballpark’s name was referenced during television news stories, both nationally and at  the local affiliate level, as well as in some 2,600 print publications and 7,500 articles appearing on the Internet.

         The Pope will also conduct a mass in Yankee Stadium on Sunday. The visit marks the third time a Pope has celebrated mass at Yankee Stadium, a record for any single venue in the United States.

About Joyce Julius & Associates, Inc.:

         Joyce Julius & Associates, Inc. is the sports and entertainment industry leader in accurate measurement and evaluation of sponsorships and promotional programs.  Joyce Julius’ fully customizable, third party research is highlighted by in-broadcast television exposure monitoring, full media impact measurements, and fan/consumer perception analyses.

         The Ann Arbor, Michigan-based firm—which monitors more than 2,500 nationally televised sports and special event programs annually—has been measuring the impact of corporate sponsorships across all forms of media since 1985.  These forms of media include national and regional event television broadcasts, television highlight and news programming, event radio, print media, Internet articles, along with exposure stemming from promotions and advertising, as well as event on-site elements.

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