ANN ARBOR, MI, April 18, 2005 – Tiger Woods' victory over Chris DiMarco at The Masters garnered more than $10 million of television exposure for Nike during CBS' final round telecast. 

          According to research conducted by Joyce Julius and Associates, logos for Nike, Nike One Ball and Nike's Tiger Woods Collection were monitored for a total of 30 minutes, four seconds (30:04). When compared to the estimated cost of a 30-second commercial during the CBS broadcast, Nike was credited with $10,824,000 of in-broadcast exposure value.

          The following chart details the exposure earned by the corporate sponsors of Woods and DiMarco during the CBS final-round telecast.

Woods Brands 

                                       On-Screen Time              Exp. Value                 Appearances

Buick                                         1:22         $492,000                34 

Nike                                         18:46        6,756,000              308

Nike One Ball                             8:35        3,090,000              161

Tiger Woods Collection              2:43           978,000                58

DiMarco Brands 

                                       On-Screen Time              Exp. Value                 Appearances

Arca/ex                                       6:47         $2,442,000            117 

Argent                                        5:48           2,088,000            102

Ashworth                                   8:35           1,494,000              82

G2 (Ping)                                   3:26           1,236,000              59

Ping                                         16:10           5,820,000             273