Auto Racing Daily

January 4, 2007

Champ Car Sets New Commercial Television Exposure

After a new television package delivered record-setting exposure for its commercial partners in 2005, the Champ Car World Series spent much of its preseason planning for ways to increase its return on investment for its ever-growing list of corporate partners and sponsors.

The 2006 year-end Joyce Julius Sponsor Report showed that the efforts paid large dividends for North America's top open-wheel series, with exposure value, sponsor mentions and exposure time all setting new records for the Champ Car World Series.

Overall exposure value for series and team sponsors totaled $120,677,985 in 2006, an increase of nearly 22 percent over last year's record-setting numbers. The exposure value calculated by the Joyce Julius reports is based on exposure time and mentions multiplied by an estimated cost per 30-second commercial rate. The rates were also calculated to reflect the network airing the broadcast, which in 2006 included live broadcasts on NBC, CBS Sports and SPEED as well as race replays on SPEED.

"We saw in 2005 that our television package gave us the potential to provide unprecedented exposure for our sponsors, " said Champ Car World Series President Steve Johnson. "To see the work that our broadcast department put into improving the product in 2006 pay off in such big increases, shows our commercial partners that Champ Car is a strong delivery platform for their products and services. "