|
SportsBusiness
Daily
January
31, 2008
Verizon Wireless Gains Most Exposure During NHL
All-Star Game
During the NHL All-Star
Game last Sunday at Philips Arena, Verizon Wireless earned in-broadcast totaling
more than $1M from coverage on Versus in the
U.S.
and the CBC in
Canada
, according to research by Michigan-based Joyce Julius & Associates.
Verizon Wireless' logo appeared clear and in-focus for slightly more than 37
minutes with both its on-ice logo and dasherboard signs. The exposure value
totals are calculated by comparing each brand's on-screen time to the cost of a
30-second commercial during both the live broadcasts on both Versus and the CBC.
Exposure time is listed in MM:SS (Joyce Julius).
|
|
-----
VERSUS -----
|
-----
CBC -----
|
-----
TOTAL -----
|
|
COMPANY
|
ICE
LOGO
|
BOARD
SIGNS
|
ICE
LOGO
|
BOARD
SIGNS
|
EXPOSURE
TIME
|
EXPOSURE
VALUE
|
|
Verizon
Wireless
|
01:40
|
18:56
|
00:31
|
15:54
|
37:01
|
$1,085,400
|
|
McDonald's
|
03:47
|
13:15
|
03:33
|
10:02
|
30:37
|
$897,800
|
|
Cisco
|
02:48
|
07:14
|
02:46
|
05:44
|
18:32
|
$546,800
|
|
Home
Depot
|
02:48
|
04:49
|
02:25
|
03:55
|
13:57
|
$410,800
|
|
Philips
|
04:54
|
n/a
|
04:27
|
n/a
|
09:21
|
$277,800
|
|
|