Bridgestone definitely got exposure for title sponsoring the first regular season NFL game outside North America as the "Bridgestone International Series."

But other companies cashed in, too, at Sunday’s Dolphins-New York Giants game at London’s Wembley Stadium, according to Joyce Julius & Associates, the Michigan firm that measures the impact of corporate sponsorship.

In keeping with European tradition, company names appeared on rotational signage on the sidelines at Wembley – something that isn’t allowed at NFL stadiums in the U.S.

According to the Joyce Julius research, the six sponsoring companies – Bridgestone, Canon, Chevrolet, Coors Light, Reebok and Visa -- combined for a total of nearly 8 minutes (7:54) exposure time or the equivalent of $3.55 million. The company measured the TV exposure time against the cost of a 30-second commercial during Fox’s broadcast of the game.

Bridgestone beat the other companies handily with 3:35 minutes of screen time or $1.6 million of exposure, the report said.