Kyle Busch, Driver, No. 18 Z-Line Designs Toyota Tundra

for Kyle Busch Motorsports:

Is every Truck race for Kyle Busch Motorsports a “must-win” when you are driving?

“I don’t think it’s a must-win. If you look at the Truck Series and the TV time, the Kyle Busch brand is a lot of the series. A lot of the TV time is myself, or it’s been Brian Ickler, fortunately, because he’s got the Kyle Busch name with Kyle Busch Motorsports there. We’ve had a lot of TV time in the series. I’ve seen the Joyce Julius numbers and stuff and, from me at Bristol, the second-, third- and fourth-place finishers didn’t equal my value of winning the race. It’s something that the brand builds. I feel like my brand, obviously being a Cup driver, is pretty good. Being a Nationwide driver and Nationwide champion is pretty good. With as much TV time as I get, whether it’s good, whether it’s bad, whether it’s a pit-road penalty and going to the back, you know the TV cameras follow me back up through the field. That’s kind of to my advantage right now, and being able to sell that is a plus and probably why I’ve been able to sell what I have been able to sell. Just having people come up and wanting to be associated, we need more of it.”