Jimmie Johnson has recorded another victory, this time for his sponsors.

The winner of the last three championships in NASCAR's Cup series also came out on top in marketing muscle, racking up an estimated $510 million in broadcast television exposure this season--easily besting second-place Carl Edwards's total of $496 million.

The research was conducted by an Ann Arbor, Mich., firm, Joyce Julius & Associates. It calculated the exposure value by comparing on-screen time and mentions to the estimated cost of the commercials.

Joyce Julius found that 62 brands appeared on Johnson's car, uniform and pit team for 59 hours, 28 minutes and 39 seconds. The sponsors were also mentioned by the announcers, Johnson or his crew 316 times.

Johnson's top sponsor, Lowe's, received nearly $200 million in exposure, and Chevrolet, his manufacturer, got about $68 million.

As he did in points standings, Edwards trailed Johnson in exposure, but he still generated a considerable punch for his sponsors. Edwards got 76 brands mentioned for 58 hours, 50 minutes and 51 seconds. He topped Johnson during the 10-race Chase for the Championship, getting $225 million of exposure, compared with Johnson's $201 million.

The ever-popular Dale Earnhardt Jr. was third, with about $417 million of exposure, followed by Jeff Gordon ($353 million) and Kyle Busch ($341 million).

Meanwhile, in Nationwide, series champion Clint Bowyer led with an exposure value of $76.8 million, followed closely by Edwards’ total of $73.7 million.

In trucks, veteran Ron Hornaday led with $24.4 million, ahead of series winner Johnny Benson’s $19.2 million.