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The Louisville Courier-Journal May 8, 2007 By Alex Davis Analysts: Yum's Derby sponsorship worth $4.6 million
.If you watched this year’s Kentucky Derby
broadcast on NBC, chances are you caught a glimpse of the corporate logo for
Yum! Brands Inc., the event’s presenting sponsor.
The Louisville fast-food giant received a total of $4.59 million worth of television exposure during this year’s broadcast, according to Joyce Julius & Associates, a company based in Ann Arbor, Mich., that measures the impact of corporate sponsorships. That figure represents a 70 percent increase from the $2.7 million of exposure Yum received in 2006, its first year in the sponsorship deal.... |
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