Remember last year when Motorsports Authentics was stuck with a lot of obsolete Dale Earnhardt Jr. No. 8 and Budweiser gear and had a massive loss in the last half of the year? Yeah, well surprise, surprise, all that No. 88 green Amp gear is flyin' off the shelves, and MA raked in a $3.6 million profit for the first quarter of 2008. Joyce Julius confirms that Junior leads all NASCAR drivers in generating television exposure for corporate sponsors. Even when he's not winning, he's a camera magnate -- and he's led a lot of laps this year -- 3,616 going into the Coca-Cola 600.