Gordon out front in exposure

Jeff Gordon, who snapped a 66-race winless streak with his victory at Phoenix this season, has generated more on-screen time for his sponsor during TV coverage of the first three NASCAR Cup races than any other driver, according to date compiled by Joyce Julius & Associates Inc.

According to research conducted by Joyce Julius, which has monitored every NASCAR race telecast over the last 27 seasons, Gordon’s sponsors have appeared for one hour, 50 minutes, 16 seconds during live and replayed telecasts of the Daytona, Phoenix and Las Vegas events.

When also factoring in verbal mentions of Gordon’s sponsors, the veteran driver has amassed nearly $7.6 million of in-broadcast exposure value.

Carl Edwards was second and Tony Stewart third. Trevor Bayne, who won the Daytona 500, is sixth...