Rory McIlroy's U.S. Open win boots Jumeirah resort brand

Rory McIlroy, the 22-year-old Irishman who dominated the U.S. Open tournament in this month, is not the only one celebrating his big win.

If his main sponsor, Jumeirah, was not a household name before, it is now. The high-end resort and hotel chain's logo was splashed across his Polo shirt and hat throughout the tournament and during the flash-heavy trophy ceremony at the Congressional Country Club in Bethesda.

"We are delighted with the visibility that Rory's achievement has given the Jumeirah brand and we are immensely proud to have him as our brand ambassador," said the company, in a statement to the Washington Business Journal.

Dubai-based Jumeirah, which operates hotels in Dubai, Shanghai and Maldives, first partnered with McIlroy when he went pro in 2007.

“I can tell you from observing that his sponsor has cleaned up. He totally dominated on Sunday. Those numbers will be really huge, in terms of on screen time,” said Eric Wright, vice president of research and development at Ann Arbor, Mich.-based Joyce Julius & Associates Inc., a sports and entertainment company contracted by agencies representing players or sponsors to take a look at impacts of advertisement.

Joyce Julius & Associates has been hired in the past to measure the value of corporate sponsorships worn by A-list golfers.

His company calculated that Nike’s various logos adorned by Tiger Woods at the 2011 Masters tournament appeared clear and in-focus for 12 minutes, 37 seconds during the final round coverage, leading to an overall exposure value of $3.9 million; Woods scored 14 percent more TV time than fellow Nike golfer and first-time winner Charl Schwartzel.

Woods, a camera magnet thanks to headlines he's made on and off the golf course in recent years, may be the exception to the rule; typically, performance matters when it comes to advertisers' return on investment.

“Unfortunately, a lot of folks we have worked with didn’t have great days [at the U.S. Open],” said Wright, declining to name names.

His analysis company has not yet been contracted to study the possible dollars Jumeirah might see as a result of its product placement on McIlroy, but he’s hoping it gets a call.

“Any time you can take your brand name and put it out there for folks that maybe never had the opportunity to hear that brand before, there’s a tremendous value in that,” he said.

Timing couldn’t be more perfect: The Jumeirah brand is anticipating to open various other properties this year in Maldives, Abu Dhabi, Dubai, Kuwait, Germany and Baku.