Kyle Busch - Notes & Quotes Michigan Int'l. Speedway

What are your thoughts on the recent Joyce Julius report of advertising value?

 “I think it’s good.  I think that’s what we’re all out here for, obviously, is advertising for our sponsors.  We’re a moving billboard.  In the short scheme of things, there’s a lot more beyond that.  For me to have the opportunity to be the number one talked-about guy, whether good whether bad, it’s an opportunity.  We’d like to make the most of that and be talked about for better reasons than others, but that’s what sponsors pay the big dollars for in this sport is to get recognized and get exposure dollars.”  

Were you surprised by the overall value and do you think M&M’s is pleased with that?

“That’s what we all look at every day when we go to try and sell sponsorship to Kyle Busch Motorsports for the truck teams, for the Nationwide teams, for the Cup teams.  That’s why I run as many Nationwide races as I do, because the sponsors want me in the car.  It’s nothing against the younger drivers, because they are what’s going to make this sport go forward, but they don’t really care — they want the exposure value.  It’s right here, right now and the same thing in the Truck Series.  If I could put Brian Ickler for the whole year and sell the same sponsorship that I’ve sold, I would do it.  But that opportunity doesn’t exist.”