Pizza Pizza, one of Ontario’s largest food chains, saw the top exposure for rink board signage in Anaheim and Ottawa during the ’07 NHL Stanley Cup Finals, with $1,139,205 in exposure during the five telecasts on Versus and NBC, according to measurements conducted by Joyce Julius. 

For the three games on NBC, Tim Horton’s topped the list at $975,875, while Del Taco led all advertisers on Versus’ two telecasts with $292,345 in exposure value.  Recognition grade factors, such as size of the identity, brand clutter, screen position and integration/activation, were applied to the clear in-focus time, with the results then compared to the non-discounted cost of a 30-second commercial (Versus - $15,000; NBC - $50,000) to determine each brand’s exposure value.  For a breakdown of rink board advertisers by network, visit SportsBusinessDaily.com (Joyce Julius).