Jimmie Johnson Tops NASCAR Driver TV Exposure with $48 M
No
driver during the first half of the ’10 NASCAR Sprint Cup Series season
was mentioned more by TV announcers, interviewed more frequently or
delivered more TV exposure than Jimmie Johnson, according to data from
sponsorship measurement firm Joyce Julius. Johnson’s name was mentioned
more than 2,800 times during the first 18 live event telecasts (and replays)
of the current season. Johnson’s brands were mentioned by Johnson, his
crew or TV announcers on 95 occasions, leading to $48M of in-broadcast
exposure value. Jeff Gordon finished second in the mid-season rankings,
totaling $33.1M in exposure value. Listed below are the top 10 NASCAR Sprint
Cup drivers ranked in terms of mid-year TV exposure value (Joyce
Julius).
|
NASCAR
SPRINT CUP SERIES MID-YEAR DRIVER TV EXPOSURE |
|||||
|
RK |
DRIVER |
BRANDS |
EXPOSURE
TIME (HH:MM:SS) |
VERBAL
MENTIONS |
VALUE |
|
1 |
Jimmie
Johnson |
58 |
21:46:01 |
95 |
$48.0M |
|
2 |
Jeff
Gordon |
70 |
16:08:37 |
88 |
$33.1M |
|
3 |
Kyle
Busch |
73 |
11:15:32 |
96 |
$31.5M |
|
4 |
Kevin
Harvick |
64 |
11:11:17 |
106 |
$28.7M |
|
5 |
Denny
Hamlin |
59 |
10:42:12 |
126 |
$24.9M |
|
6 |
Dale
Earnhardt Jr. |
49 |
9:17:24 |
37 |
$24.4M |
|
7 |
Kurt
Busch |
35 |
9:49:40 |
103 |
$24.2M |
|
8 |
Jeff
Burton |
51 |
14:24:50 |
41 |
$23.1M |
|
9 |
Juan
Pablo Montoya |
67 |
12:23:34 |
21 |
$21.9M |
|
10 |
Tony
Stewart |
51 |
10:30:32 |
24 |
$19.2M |